Rascasse Audience Intelligence

Buddhism Audience in Germany

A data profile of the people who buy, follow and care about Buddhism in Germany — modelled from more than twelve digital signal sources. Buddhism has an estimated audience of 1,619,679 people in Germany.

#2284among Topic in Germany#109in Health

The average Buddhism fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VnExpress, Country, Vietnam Airlines, with strongest over-indexing on VnExpress (19.33× the country average).

Demographically, the Buddhism audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buddhism fan in Germany is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for VnExpress.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buddhism profile in Germany.

Audience size
1.6M
in Germany
Gender
63.6%♀
36.4% male
Age
40.3
average years
Country rank
#4147
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buddhism fans

63.6% are female, 36.4% are male, average age 40.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Buddhism audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age40.3
Estimated audience size1,619,679
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Buddhism audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Buddhism audience comes from Germany.

Worldwide audience distribution share by country for Buddhism
CountryShare
United States10.1%
India7.5%
Vietnam7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buddhism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buddhism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.21×
02Niedersachsen~200K1.18×
03Nordrhein-Westfalen~400K1.13×
04Thüringen~40K1.07×
05Rheinland-Pfalz~90K1.06×
06Brandenburg~50K1.03×
07Saarland~20K1.03×
08Sachsen~80K1.01×
09Hessen~100K1.00×
10Hamburg~40K1.00×
11Baden-Württemberg~200K0.95×
12Bayern~200K0.92×
13Schleswig-Holstein~50K0.92×
14Sachsen-Anhalt~40K0.85×
15Mecklenburg-Vorpommern~30K0.85×
16Berlin~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Buddhism, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buddhism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buddhism audience
#·InterestCategoryAffinity×
01VnExpressNews19.33×
02Vietnam AirlinesTravel & Leisure19.20×
03Mid-Autumn FestivalTravel & Leisure17.61×
04Da NangTravel & Leisure17.53×
05Ho Chi Minh CityTravel & Leisure13.57×
06MongoliaTravel & Leisure11.76×
07Gautama BuddhaPolitics & Society11.70×
08Dalai LamaPolitics & Society8.56×
09CountryTravel & Leisure6.42×
10Self-awarenessHealth3.47×
11ReadingLiterature2.09×
12SportsSports1.91×
13MusicBusiness & Career1.89×
14TagesschauMovies & TV1.86×
15ShoppingShopping1.56×
16Outdoor recreationSports1.56×
17BusinessBusiness & Career1.56×
18Food and drinkFood & Beverages1.55×
19Consumer electronicsTechnology & Electronics1.52×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buddhism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buddhism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.77×
SpiritualityBALANCE1.76×
TraditionCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buddhism audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
Quality AwarenessPREMIUM0.87×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buddhism have in Germany?

Buddhism has an estimated audience of 1,619,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buddhism fans?

63.6% of Buddhism fans are female, 36.4% are male, with an average age of 40.3 years.

03

Which brands do Buddhism fans like most?

Buddhism fans show strongest brand affinity for VnExpress (19.33×), Country (6.42×), and Vietnam Airlines (19.2×) over the country average.

04

Where do Buddhism fans live in Germany?

Buddhism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buddhism fans also like?

Beyond Buddhism itself, the audience over-indexes on Country (6.42×), Vietnam Airlines (19.2×), Reading (2.09×), and Mongolia (11.76×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Buddhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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