Buddhism Audience in Germany
Buddhism has an estimated audience of 1,619,679 people in Germany. 63.6% are female, 36.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VnExpress, Country, Vietnam Airlines, Reading, Mongolia.
The average Buddhism fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VnExpress, Country, Vietnam Airlines, with strongest over-indexing on VnExpress (19.33× the country average). Demographically, the Buddhism audience skews more female with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Buddhism fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.3 |
| Estimated audience size | 1,619,679 |
Audience persona
The typical Buddhism fan in Germany is more female, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for VnExpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 410,296 | 1.16× |
| Bayern | 245,512 | 0.94× |
| Baden-Württemberg | 215,841 | 0.98× |
| Niedersachsen | 190,125 | 1.21× |
| Hessen | 124,272 | 1.01× |
| Rheinland-Pfalz | 85,618 | 1.06× |
| Sachsen | 80,699 | 1.02× |
| Berlin | 56,855 | 0.79× |
| Schleswig-Holstein | 53,848 | 0.93× |
| Brandenburg | 51,950 | 1.03× |
| Thüringen | 42,365 | 1.03× |
| Hamburg | 36,967 | 1.01× |
| Sachsen-Anhalt | 34,118 | 0.81× |
| Mecklenburg-Vorpommern | 25,934 | 0.84× |
| Saarland | 19,981 | 1× |
| Bremen | 16,600 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VnExpress | 19.33× | News |
| Country | 6.42× | Travel & Leisure |
| Vietnam Airlines | 19.2× | Travel & Leisure |
| Reading | 2.09× | Literature |
| Mongolia | 11.76× | Travel & Leisure |
| Music | 1.89× | Business & Career |
| Sports | 1.91× | Sports |
| Gautama Buddha | 11.7× | Politics & Society |
| Self-awareness | 3.47× | Health |
| Food and drink | 1.55× | Food & Beverages |
| Shopping | 1.56× | Shopping |
| Natural World | 2.37× | Fashion & Accessoires |
| Tagesschau | 1.86× | Movies & TV |
| Germany | 1.51× | Travel & Leisure |
| Mid-Autumn Festival | 17.61× | Travel & Leisure |
| Outdoor recreation | 1.56× | Sports |
| Consumer electronics | 1.52× | Technology & Electronics |
| Dalai Lama | 8.56× | Politics & Society |
| Ho Chi Minh City | 13.57× | Travel & Leisure |
| Business | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.62 |
| Spirituality | BALANCE | 2.37 |
| Mindfulness | BALANCE | 2.31 |
| Sustainability | BALANCE | 1.64 |
| Sports Activity | POWER | 1.55 |
| Pet Ownership | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| India | 7.5% |
| Vietnam | 7.4% |
See Buddhism audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Buddhism have in Germany?
Buddhism has an estimated audience of 1,619,679 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buddhism fans?
63.6% of Buddhism fans are female, 36.4% are male, with an average age of 40.3 years.
Which brands do Buddhism fans like most?
Buddhism fans show strongest brand affinity for VnExpress (19.33×), Country (6.42×), and Vietnam Airlines (19.2×) over the country average.
Where do Buddhism fans live in Germany?
Buddhism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 410,296), Bayern (reach 245,512), and Baden-Württemberg (reach 215,841). These three regions account for the largest share of the active audience.
What other brands do Buddhism fans also like?
Beyond Buddhism itself, the audience over-indexes on Country (6.42×), Vietnam Airlines (19.2×), Reading (2.09×), and Mongolia (11.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buddhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.