Ashtanga vinyasa yoga Audience in Germany
Ashtanga vinyasa yoga has an estimated audience of 379,840 people in Germany. 73.3% are female, 26.7% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Bikram Yoga, Hot yoga, Iyengar Yoga, Kundalini yoga, Yoga pants.
The average Ashtanga vinyasa yoga fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Bikram Yoga, Hot yoga, Iyengar Yoga, with strongest over-indexing on Bikram Yoga (46.7× the country average). Demographically, the Ashtanga vinyasa yoga audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Ashtanga vinyasa yoga fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 37.0 |
| Estimated audience size | 379,840 |
Audience persona
The typical Ashtanga vinyasa yoga fan in Germany is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Bikram Yoga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,953 | 0.99× |
| Bayern | 74,901 | 1.23× |
| Berlin | 64,910 | 3.82× |
| Baden-Württemberg | 53,199 | 1.03× |
| Hessen | 31,518 | 1.09× |
| Niedersachsen | 21,261 | 0.58× |
| Sachsen | 15,405 | 0.83× |
| Rheinland-Pfalz | 13,407 | 0.7× |
| Hamburg | 11,043 | 1.29× |
| Brandenburg | 8,992 | 0.76× |
| Schleswig-Holstein | 7,213 | 0.53× |
| Sachsen-Anhalt | 4,491 | 0.46× |
| Thüringen | 4,440 | 0.46× |
| Mecklenburg-Vorpommern | 3,950 | 0.54× |
| Saarland | 3,299 | 0.71× |
| Bremen | 3,237 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bikram Yoga | 46.7× | Health |
| Hot yoga | 29.3× | Sports |
| Iyengar Yoga | 35.14× | Sports |
| Kundalini yoga | 26.49× | Health |
| Yoga pants | 11.78× | Fashion & Accessoires |
| Sustainable clothing | 8.24× | Fashion & Accessoires |
| Natural foods | 5.31× | Food & Beverages |
| Livemusic | 3.8× | Music & Radio |
| Self care | 3.9× | Health |
| Do it yourself (DIY) | 2.5× | Home & Garden |
| Art Collecting | 8.53× | Arts & Culture |
| Yoga mat | 16.74× | Sports |
| Ryanair | 2.5× | Travel & Leisure |
| Self-confidence | 4.6× | Health |
| Hinduism | 6.82× | Politics & Society |
| Spas | 2.63× | Beauty & Wellness |
| Art exhibition | 3.6× | Arts & Culture |
| Mindfulness | 4.17× | Health |
| Local food | 3.01× | Food & Beverages |
| Vegetable Gardening | 5.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.39 |
| Mindfulness | BALANCE | 3.31 |
| Sports Activity | POWER | 3.09 |
| Urban Lifestyle | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.56 |
| Healthy Lifestyle | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Italy | 5.9% |
| Japan | 5.7% |
See Ashtanga vinyasa yoga audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ashtanga vinyasa yoga have in Germany?
Ashtanga vinyasa yoga has an estimated audience of 379,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ashtanga vinyasa yoga fans?
73.3% of Ashtanga vinyasa yoga fans are female, 26.7% are male, with an average age of 37.0 years.
Which brands do Ashtanga vinyasa yoga fans like most?
Ashtanga vinyasa yoga fans show strongest brand affinity for Bikram Yoga (46.7×), Hot yoga (29.3×), and Iyengar Yoga (35.14×) over the country average.
Where do Ashtanga vinyasa yoga fans live in Germany?
Ashtanga vinyasa yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,953), Bayern (reach 74,901), and Berlin (reach 64,910). These three regions account for the largest share of the active audience.
What other brands do Ashtanga vinyasa yoga fans also like?
Beyond Ashtanga vinyasa yoga itself, the audience over-indexes on Hot yoga (29.3×), Iyengar Yoga (35.14×), Kundalini yoga (26.49×), and Yoga pants (11.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ashtanga vinyasa yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.