Rascasse Audience Intelligence

Ashtanga vinyasa yoga Audience in Germany

A data profile of the people who buy, follow and care about Ashtanga vinyasa yoga in Germany — modelled from more than twelve digital signal sources. Ashtanga vinyasa yoga has an estimated audience of 379,840 people in Germany.

#5434among Topic in Germany#425in Health

The average Ashtanga vinyasa yoga fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Kundalini yoga, Bikram Yoga, Hot yoga, with strongest over-indexing on Kundalini yoga (31.5× the country average).

Demographically, the Ashtanga vinyasa yoga audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ashtanga vinyasa yoga fan in Germany is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Kundalini yoga.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ashtanga vinyasa yoga profile in Germany.

Audience size
380K
in Germany
Gender
73.3%♀
26.7% male
Age
37.0
average years
Country rank
#14605
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ashtanga vinyasa yoga fans

73.3% are female, 26.7% are male, average age 37.0.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Ashtanga vinyasa yoga audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age37.0
Estimated audience size379,840
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Ashtanga vinyasa yoga audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3923%
40-4922%
50+11%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Ashtanga vinyasa yoga audience comes from Germany.

Worldwide audience distribution share by country for Ashtanga vinyasa yoga
CountryShare
United States16.8%
Italy5.9%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ashtanga vinyasa yoga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ashtanga vinyasa yoga fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K3.30×
02Bayern~70K1.18×
03Hamburg~10K1.18×
04Bremen~4K1.08×
05Hessen~30K1.07×
06Saarland~5K1.06×
07Nordrhein-Westfalen~80K0.97×
08Baden-Württemberg~50K0.95×
09Mecklenburg-Vorpommern~7K0.92×
10Sachsen~20K0.90×
11Brandenburg~10K0.89×
12Thüringen~9K0.89×
13Sachsen-Anhalt~9K0.87×
14Rheinland-Pfalz~20K0.83×
15Schleswig-Holstein~10K0.81×
16Niedersachsen~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Ashtanga vinyasa yoga, Germany
0.71×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ashtanga vinyasa yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ashtanga vinyasa yoga audience
#·InterestCategoryAffinity×
01Bikram YogaHealth36.58×
02Kundalini yogaHealth31.50×
03Iyengar YogaSports31.46×
04Hot yogaSports27.64×
05HinduismPolitics & Society10.91×
06Sustainable clothingFashion & Accessoires10.06×
07Yoga pantsFashion & Accessoires9.29×
08Relaxation techniqueHealth7.24×
09Isabel MarantFashion & Accessoires6.72×
10GoodreadsLiterature6.70×
11PhilanthropyArts & Culture5.40×
12AerobicsSports4.24×
13Self-confidenceHealth4.18×
14Crime fictionLiterature4.09×
15SkyscannerTravel & Leisure3.90×
16MindfulnessHealth3.89×
17Self careHealth2.89×
18RyanairTravel & Leisure2.50×
19Do it yourself (DIY)Home & Garden2.10×
20NatureHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ashtanga vinyasa yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ashtanga vinyasa yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.74×
SustainabilityBALANCE3.54×
Sports ActivityPOWER2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ashtanga vinyasa yoga audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
PatriotismCONSERVATISM0.76×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ashtanga vinyasa yoga have in Germany?

Ashtanga vinyasa yoga has an estimated audience of 379,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ashtanga vinyasa yoga fans?

73.3% of Ashtanga vinyasa yoga fans are female, 26.7% are male, with an average age of 37.0 years.

03

Which brands do Ashtanga vinyasa yoga fans like most?

Ashtanga vinyasa yoga fans show strongest brand affinity for Kundalini yoga (31.5×), Bikram Yoga (36.58×), and Hot yoga (27.64×) over the country average.

04

Where do Ashtanga vinyasa yoga fans live in Germany?

Ashtanga vinyasa yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Berlin (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ashtanga vinyasa yoga fans also like?

Beyond Ashtanga vinyasa yoga itself, the audience over-indexes on Bikram Yoga (36.58×), Hot yoga (27.64×), Iyengar Yoga (31.46×), and Sustainable clothing (10.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Ashtanga vinyasa yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ashtanga vinyasa yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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