Rascasse Audience Intelligence

Reddit Audience in Denmark

A data profile of the people who buy, follow and care about Reddit in Denmark — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,015,205 people in Denmark.

Reddit has an estimated audience of 1,015,205 people in Denmark. 38.2% are female, 61.8% are male, average age 33.7. Top brand affinities: Video games, Data analysis, Online games, Postgraduate education, Data science.

Top brand affinities include Video games, Data analysis, Online games, with strongest over-indexing on Video games (1.74× the country average).

Demographically, the Reddit audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Travelling, Social Media Usage.

The typical Reddit fan in Denmark is more male, around 33.7 years old, with strong Travelling tendencies and a notable affinity for Video games.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Reddit profile in Denmark.

Audience size
1M
in Denmark
Gender
38.2%
61.8% male
Age
33.7
average years
Country rank
#389
Website / Newspaper / Magazine in Denmark
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Reddit

38.2% are female, 61.8% are male, average age 33.7.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Reddit audience in Denmark
MetricValue
Female38.2%
Male61.8%
Average age33.7
Estimated audience size1,015,205
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Reddit audience in Denmark
Age bracketShare%
16-1931%
20-2926%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Reddit audience comes from Denmark.

Worldwide audience distribution share by country for Reddit
CountryShare
United States28.6%
China12.7%
Germany4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reddit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reddit audience
#·InterestCategoryAffinity×
01Data analysisTechnology & Electronics7.95×
02Data scienceBusiness & Career7.16×
03Python (programming language)Technology & Electronics4.85×
04Denise RichardsMovies & TV4.85×
05GamingGames4.62×
06Postgraduate educationBusiness & Career4.47×
07Beauty tipsBeauty & Wellness3.91×
08Cat play and toysPets & Animals3.50×
09Downton AbbeyMovies & TV3.13×
10Career developmentBusiness & Career2.79×
11Marketing communicationsBusiness & Career2.77×
12Handmade CraftsKids & Family2.46×
13Self careHealth2.37×
14WikipediaInternet & Social Media2.36×
15Web developmentBusiness & Career2.23×
16Online gamesGames2.06×
17CrazyGamesGames2.06×
18Video gamesGames1.74×
19ElectronicsTechnology & Electronics1.72×
20Breaking newsMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reddit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Reddit audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.98×
Social Media UsageJOY1.08×
PatriotismCONSERVATISM0.96×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Reddit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
Social Media UsageJOY1.08×
TravellingTHRILL1.98×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Denmark who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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