A data profile of the people who buy, follow and care about Reddit in Denmark — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,015,205 people in Denmark.
Reddit has an estimated audience of 1,015,205 people in Denmark. 38.2% are female, 61.8% are male, average age 33.7. Top brand affinities: Video games, Data analysis, Online games, Postgraduate education, Data science.
Top brand affinities include Video games, Data analysis, Online games, with strongest over-indexing on Video games (1.74× the country average).
Demographically, the Reddit audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Reddit fan in Denmark is more male, around 33.7 years old, with strong Travelling tendencies and a notable affinity for Video games.
The key figures that characterise the Reddit profile in Denmark.
38.2% are female, 61.8% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 33.7 |
| Estimated audience size | 1,015,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Reddit audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data analysis | Technology & Electronics | 7.95× | ||
| 02 | Data science | Business & Career | 7.16× | ||
| 03 | Python (programming language) | Technology & Electronics | 4.85× | ||
| 04 | Denise Richards | Movies & TV | 4.85× | ||
| 05 | Gaming | Games | 4.62× | ||
| 06 | Postgraduate education | Business & Career | 4.47× | ||
| 07 | Beauty tips | Beauty & Wellness | 3.91× | ||
| 08 | Cat play and toys | Pets & Animals | 3.50× | ||
| 09 | Downton Abbey | Movies & TV | 3.13× | ||
| 10 | Career development | Business & Career | 2.79× | ||
| 11 | Marketing communications | Business & Career | 2.77× | ||
| 12 | Handmade Crafts | Kids & Family | 2.46× | ||
| 13 | Self care | Health | 2.37× | ||
| 14 | Wikipedia | Internet & Social Media | 2.36× | ||
| 15 | Web development | Business & Career | 2.23× | ||
| 16 | Online games | Games | 2.06× | ||
| 17 | CrazyGames | Games | 2.06× | ||
| 18 | Video games | Games | 1.74× | ||
| 19 | Electronics | Technology & Electronics | 1.72× | ||
| 20 | Breaking news | Movies & TV | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.98× | |
| Social Media Usage | JOY | 1.08× | |
| Patriotism | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 1.08× | |
| Travelling | THRILL | 1.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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