A data profile of the people who buy, follow and care about Škoda Auto in Denmark — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 1,145,422 people in Denmark.
Škoda Auto has an estimated audience of 1,145,422 people in Denmark. 20.5% are female, 79.5% are male, average age 44.7. Top brand affinities: Biltema, Used car, Bauhaus, Family car, Circle K.
Top brand affinities include Biltema, Used car, Bauhaus, with strongest over-indexing on Biltema (2.03× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Škoda Auto fan in Denmark is more male, around 44.7 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Škoda Auto profile in Denmark.
20.5% are female, 79.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 44.7 |
| Estimated audience size | 1,145,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 36% |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 6.04× | ||
| 02 | Used car | Cars & Mobility | 3.90× | ||
| 03 | Hatchback | Cars & Mobility | 3.87× | ||
| 04 | Car dealership | Cars & Mobility | 3.75× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 3.74× | ||
| 06 | Hyundai | Cars & Mobility | 3.73× | ||
| 07 | Citroën | Cars & Mobility | 3.72× | ||
| 08 | Volvo | Cars & Mobility | 3.38× | ||
| 09 | Peugeot | Cars & Mobility | 3.30× | ||
| 10 | Renault | Cars & Mobility | 3.20× | ||
| 11 | Tesla Motors | Cars & Mobility | 2.90× | ||
| 12 | Volkswagen | Cars & Mobility | 2.60× | ||
| 13 | SUVs | Cars & Mobility | 2.59× | ||
| 14 | Biltema | Business & Career | 2.03× | ||
| 15 | Price | Shopping | 1.99× | ||
| 16 | Circle K | Shopping | 1.89× | ||
| 17 | Electricity | Home & Garden | 1.81× | ||
| 18 | PriceRunner | Shopping | 1.78× | ||
| 19 | Sweden | Travel & Leisure | 1.74× | ||
| 20 | Bauhaus | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Luxury Orientation | PREMIUM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.17× | |
| Convenience Orientation | PREMIUM | 0.38× | |
| Travelling | THRILL | 0.41× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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