Škoda Auto has an estimated audience of 4.7M people in United Kingdom.
The average Škoda Auto fan in United Kingdom is 46.0 years old, more male, and lives primarily in South East.
By number of fans, Škoda Auto ranks #5 among the 111 objects in Car manufacturer in United Kingdom — 33.8× the group median.
Its fans are 2.5 years older than the group average of 43.5.
Women make up 27.6% of the fan base, 2.9 percentage points fewer than the group average.
Compared with the other 110 objects in Car manufacturer, Škoda Auto fans stand out for their interest in Family car, What Car? and Hyundai Tucson.
Most fans live in South East, North West, Scotland.
Top affinities include Family car, What Car?, Hyundai Tucson, with strongest over-indexing on Family car (12.3× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Škoda Auto fan in United Kingdom is more male, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
27.6% are female, 72.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 46.0 |
| Estimated audience size | 4.7M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 9% | |
| 25-34 | 15% | |
| 35-44 | 18% | |
| 45-54 | 22% | |
| 55+ | 37% |
of the worldwide Škoda Auto audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 12.2% |
| Italy | 10.6% |
| Turkey | 8.1% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.24× | |
| 02 | Scotland | ~500K | 1.22× | |
| 03 | North West | ~600K | 1.08× | |
| 04 | Northern Ireland | ~100K | 1.08× | |
| 05 | South West | ~400K | 1.07× | |
| 06 | East Midlands | ~400K | 1.04× | |
| 07 | South East | ~600K | 0.96× | |
| 08 | East of England | ~400K | 0.93× | |
| 09 | North East | ~100K | 0.79× | |
| 10 | West Midlands | ~300K | 0.70× | |
| 11 | Yorkshire and the Humber | ~300K | 0.68× | |
| 12 | Greater London | ~400K | 0.67× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 12.30× | ||
| 02 | What Car? | Cars & Mobility | 9.57× | ||
| 03 | Hyundai Tucson | Cars & Mobility | 8.98× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 8.68× | ||
| 05 | Audi Q5 | Cars & Mobility | 8.68× | ||
| 06 | Kia Sportage | Cars & Mobility | 8.56× | ||
| 07 | Volkswagen Tiguan | Cars & Mobility | 8.46× | ||
| 08 | Peugeot 3008 | Cars & Mobility | 8.43× | ||
| 09 | Hybrid electric vehicle | Cars & Mobility | 7.60× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 7.29× | ||
| 11 | Hatchback | Cars & Mobility | 6.63× | ||
| 12 | Car dealership | Cars & Mobility | 4.77× | ||
| 13 | Used car | Cars & Mobility | 4.28× | ||
| 14 | Used Cars | Cars & Mobility | 4.03× | ||
| 15 | Hybrids | Cars & Mobility | 3.86× | ||
| 16 | SUVs | Cars & Mobility | 3.00× | ||
| 17 | Screwfix | Home & Garden | 2.74× | ||
| 18 | Toolstation | Home & Garden | 2.48× | ||
| 19 | Transport | Cars & Mobility | 2.05× | ||
| 20 | Business | Business & Career | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.92× | |
| Need for Security | CONSERVATISM | 1.92× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.53× | |
| Design Affinity | PREMIUM | 0.55× | |
| Extroversion | THRILL | 0.58× |
Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/skoda-auto-15785” · Methodology