A data profile of the people who buy, follow and care about Broadcasting in Denmark — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 1,151,119 people in Denmark.
Broadcasting has an estimated audience of 1,151,119 people in Denmark. 46.0% are female, 54.0% are male, average age 43.4. Top brand affinities: Elgiganten, Germany, Radio, Pay television, Hairstyle.
Top brand affinities include Elgiganten, Germany, Radio, with strongest over-indexing on Elgiganten (1.9× the country average).
Demographically, the Broadcasting audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Broadcasting fan in Denmark is balanced, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Broadcasting profile in Denmark.
46.0% are female, 54.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.4 |
| Estimated audience size | 1,151,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Broadcasting audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Williams | Music & Radio | 4.74× | ||
| 02 | Creative Commons | Technology & Electronics | 2.37× | ||
| 03 | Mineral water | Food & Beverages | 2.09× | ||
| 04 | True crime | Movies & TV | 1.92× | ||
| 05 | Elgiganten | Shopping | 1.90× | ||
| 06 | Radio | Technology & Electronics | 1.86× | ||
| 07 | Fandom | Literature | 1.82× | ||
| 08 | Pay television | Movies & TV | 1.79× | ||
| 09 | BT Sport | Sports | 1.76× | ||
| 10 | Germany | Travel & Leisure | 1.65× | ||
| 11 | Roskilde Festival | Music & Radio | 1.65× | ||
| 12 | First-person shooter games | Games | 1.63× | ||
| 13 | Nikolaj Coster-Waldau | Movies & TV | 1.62× | ||
| 14 | Sausage | Food & Beverages | 1.59× | ||
| 15 | Science fiction movies | Movies & TV | 1.55× | ||
| 16 | Breaking news | Movies & TV | 1.54× | ||
| 17 | Accounting | Business & Career | 1.53× | ||
| 18 | Anthropology | Business & Career | 1.53× | ||
| 19 | Brad Pitt | Movies & TV | 1.52× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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