A data profile of the people who buy, follow and care about Broadcasting in Ireland — modelled from more than twelve digital signal sources. Broadcasting has an estimated audience of 1,026,153 people in Ireland.
Broadcasting has an estimated audience of 1,026,153 people in Ireland. 55.4% are female, 44.6% are male, average age 42.3. Top brand affinities: Crossword, Weather, Anthropology, BBC Sport, Movie theater.
Top brand affinities include Crossword, Weather, Anthropology, with strongest over-indexing on Crossword (1.97× the country average).
Demographically, the Broadcasting audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Broadcasting fan in Ireland is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Crossword.
The key figures that characterise the Broadcasting profile in Ireland.
55.4% are female, 44.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.3 |
| Estimated audience size | 1,026,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Broadcasting audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 1.97× | ||
| 02 | Odeon Cinemas | Movies & TV | 1.75× | ||
| 03 | BBC Sport | Sports | 1.73× | ||
| 04 | Anthropology | Business & Career | 1.66× | ||
| 05 | Simon Cowell | Movies & TV | 1.65× | ||
| 06 | New Zealand | Travel & Leisure | 1.64× | ||
| 07 | Singapore | Travel & Leisure | 1.59× | ||
| 08 | Vue Cinemas | Movies & TV | 1.57× | ||
| 09 | Sky Go | Movies & TV | 1.57× | ||
| 10 | Weather | Home & Garden | 1.56× | ||
| 11 | Heidi Klum | Fashion & Accessoires | 1.56× | ||
| 12 | Home cinema | Technology & Electronics | 1.55× | ||
| 13 | Movie theater | Movies & TV | 1.54× | ||
| 14 | United Nations | Politics & Society | 1.53× | ||
| 15 | U2 | Music & Radio | 1.53× | ||
| 16 | Fanatics | Fashion & Accessoires | 1.52× | ||
| 17 | PayPal | Business & Career | 1.52× | ||
| 18 | IPTV | Technology & Electronics | 1.51× | ||
| 19 | Apple cider vinegar | Food & Beverages | 1.51× | ||
| 20 | Birthday cake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.16× | |
| Career Orientation | POWER | 1.15× | |
| Family Orientation | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.