A data profile of the people who buy, follow and care about Pay television in Denmark — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 875,421 people in Denmark.
Pay television has an estimated audience of 875,421 people in Denmark. 62.9% are female, 37.1% are male, average age 42.3. Top brand affinities: Danske Spil, TV, Televisions, Broadcasting, Eurosport.
Top brand affinities include Danske Spil, TV, Televisions, with strongest over-indexing on Danske Spil (1.54× the country average).
Demographically, the Pay television audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Pay television fan in Denmark is more female, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Danske Spil.
The key figures that characterise the Pay television profile in Denmark.
62.9% are female, 37.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.3 |
| Estimated audience size | 875,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Pay television audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile network operator | Technology & Electronics | 4.81× | ||
| 02 | Eurosport | Sports | 3.65× | ||
| 03 | Satellite television | Technology & Electronics | 2.60× | ||
| 04 | HBO Nordic | Movies & TV | 2.15× | ||
| 05 | Television station | Movies & TV | 1.85× | ||
| 06 | Broadcasting | Movies & TV | 1.79× | ||
| 07 | Danish Superliga | Sports | 1.72× | ||
| 08 | TV | Movies & TV | 1.70× | ||
| 09 | Breaking news | Movies & TV | 1.64× | ||
| 10 | Betano | Games | 1.64× | ||
| 11 | Television channel | Movies & TV | 1.64× | ||
| 12 | Video on demand | Movies & TV | 1.63× | ||
| 13 | Wikipedia | Internet & Social Media | 1.61× | ||
| 14 | Brøndby IF (women) | Sports | 1.59× | ||
| 15 | Cable television | Technology & Electronics | 1.57× | ||
| 16 | TV 2 Sport (Denmark) | Movies & TV | 1.57× | ||
| 17 | E-box | Health | 1.56× | ||
| 18 | Danske Spil | Games | 1.54× | ||
| 19 | Televisions | Technology & Electronics | 1.53× | ||
| 20 | News broadcasting | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Social Media Usage | JOY | 1.01× | |
| Urban Lifestyle | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Travelling | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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