Rascasse Audience Intelligence

Cable television Audience in Denmark

A data profile of the people who buy, follow and care about Cable television in Denmark — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 719,473 people in Denmark.

Cable television has an estimated audience of 719,473 people in Denmark. 46.6% are female, 53.4% are male, average age 43.3. Top brand affinities: Elgiganten, Breaking news, Nikolaj Coster-Waldau, New York City, Hairstyle.

Top brand affinities include Elgiganten, Breaking news, Nikolaj Coster-Waldau, with strongest over-indexing on Elgiganten (1.84× the country average).

Demographically, the Cable television audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Cable television fan in Denmark is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Cable television profile in Denmark.

Audience size
719K
in Denmark
Gender
46.6%
53.4% male
Age
43.3
average years
Country rank
#644
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cable television fans

46.6% are female, 53.4% are male, average age 43.3.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Cable television audience in Denmark
MetricValue
Female46.6%
Male53.4%
Average age43.3
Estimated audience size719,473
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Cable television audience in Denmark
Age bracketShare%
16-1911%
20-2918%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Cable television audience comes from Denmark.

Worldwide audience distribution share by country for Cable television
CountryShare
United States22.9%
Brazil6.8%
India5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cable television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cable television audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages3.44×
02Nikolaj Coster-WaldauMovies & TV3.29×
03Pedro PascalMovies & TV2.89×
04Emilia ClarkeMovies & TV2.77×
05Matt DamonMovies & TV2.77×
06Breaking newsMovies & TV1.85×
07Brad PittMovies & TV1.85×
08ElgigantenShopping1.84×
09Apple TVMovies & TV1.84×
10New York CityTravel & Leisure1.81×
11True crimeMovies & TV1.74×
12Roskilde FestivalMusic & Radio1.73×
13Tom CruiseMovies & TV1.69×
14SausageFood & Beverages1.65×
15WorkwearFashion & Accessoires1.65×
16HairstyleBeauty & Wellness1.63×
17Pay televisionMovies & TV1.57×
18RadioTechnology & Electronics1.53×
19High-definition televisionTechnology & Electronics1.53×
20Heat pumpHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cable television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cable television audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
Early Adopter MentalityPOWER1.37×
Community OrientationOPEN1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cable television audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
CreativityOPEN0.68×
SustainabilityBALANCE0.76×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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