A data profile of the people who buy, follow and care about Cable television in Denmark — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 719,473 people in Denmark.
Cable television has an estimated audience of 719,473 people in Denmark. 46.6% are female, 53.4% are male, average age 43.3. Top brand affinities: Elgiganten, Breaking news, Nikolaj Coster-Waldau, New York City, Hairstyle.
Top brand affinities include Elgiganten, Breaking news, Nikolaj Coster-Waldau, with strongest over-indexing on Elgiganten (1.84× the country average).
Demographically, the Cable television audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Cable television fan in Denmark is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Cable television profile in Denmark.
46.6% are female, 53.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 43.3 |
| Estimated audience size | 719,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Cable television audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 3.44× | ||
| 02 | Nikolaj Coster-Waldau | Movies & TV | 3.29× | ||
| 03 | Pedro Pascal | Movies & TV | 2.89× | ||
| 04 | Emilia Clarke | Movies & TV | 2.77× | ||
| 05 | Matt Damon | Movies & TV | 2.77× | ||
| 06 | Breaking news | Movies & TV | 1.85× | ||
| 07 | Brad Pitt | Movies & TV | 1.85× | ||
| 08 | Elgiganten | Shopping | 1.84× | ||
| 09 | Apple TV | Movies & TV | 1.84× | ||
| 10 | New York City | Travel & Leisure | 1.81× | ||
| 11 | True crime | Movies & TV | 1.74× | ||
| 12 | Roskilde Festival | Music & Radio | 1.73× | ||
| 13 | Tom Cruise | Movies & TV | 1.69× | ||
| 14 | Sausage | Food & Beverages | 1.65× | ||
| 15 | Workwear | Fashion & Accessoires | 1.65× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.63× | ||
| 17 | Pay television | Movies & TV | 1.57× | ||
| 18 | Radio | Technology & Electronics | 1.53× | ||
| 19 | High-definition television | Technology & Electronics | 1.53× | ||
| 20 | Heat pump | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.68× | |
| Sustainability | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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