A data profile of the people who buy, follow and care about Cable television in Argentina — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 1,845,342 people in Argentina.
Cable television has an estimated audience of 1,845,342 people in Argentina. 47.7% are female, 52.3% are male, average age 39.4. Top brand affinities: Pay television, Apple TV, FedEx, Siemens, Ultra-high-definition television.
Top brand affinities include Pay television, Apple TV, FedEx, with strongest over-indexing on Pay television (1.83× the country average).
Demographically, the Cable television audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Cable television fan in Argentina is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Pay television.
The key figures that characterise the Cable television profile in Argentina.
47.7% are female, 52.3% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 39.4 |
| Estimated audience size | 1,845,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Cable television audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pay television | Movies & TV | 1.83× | ||
| 02 | Apple TV | Movies & TV | 1.78× | ||
| 03 | Siemens | Home & Garden | 1.67× | ||
| 04 | 23andMe | Health | 1.65× | ||
| 05 | Right of self-defense | Politics & Society | 1.64× | ||
| 06 | Bose Corporation | Technology & Electronics | 1.60× | ||
| 07 | Leroy Sané | Sports | 1.60× | ||
| 08 | Ultra-high-definition television | Movies & TV | 1.56× | ||
| 09 | Saeco | Home & Garden | 1.56× | ||
| 10 | Stade de Reims | Sports | 1.55× | ||
| 11 | Buffy the Vampire Slayer | Movies & TV | 1.53× | ||
| 12 | FedEx | Business & Career | 1.52× | ||
| 13 | Karim Benzema | Sports | 1.50× | ||
| 14 | Dashcam | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Need for Security | CONSERVATISM | 1.20× | |
| DIY Mentality | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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