A data profile of the people who buy, follow and care about Cable television in Portugal — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 2,178,813 people in Portugal.
Cable television has an estimated audience of 2,178,813 people in Portugal. 50.7% are female, 49.3% are male, average age 44.3. Top brand affinities: MSN, Norauto, Nicole Kidman, S.C. Braga, Peaky Blinders (TV series).
Top brand affinities include MSN, Norauto, Nicole Kidman, with strongest over-indexing on MSN (1.58× the country average).
Demographically, the Cable television audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Cable television fan in Portugal is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Cable television profile in Portugal.
50.7% are female, 49.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.3 |
| Estimated audience size | 2,178,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Cable television audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borat | Movies & TV | 3.34× | ||
| 02 | Anthony Hopkins | Movies & TV | 3.32× | ||
| 03 | Nina Dobrev | Movies & TV | 3.17× | ||
| 04 | Ian Somerhalder | Movies & TV | 3.17× | ||
| 05 | The 100 (TV series) | Movies & TV | 3.07× | ||
| 06 | Blake Lively | Movies & TV | 3.02× | ||
| 07 | Gal Gadot | Fashion & Accessoires | 2.95× | ||
| 08 | Nicole Kidman | Movies & TV | 2.94× | ||
| 09 | Prison Break | Movies & TV | 2.92× | ||
| 10 | Forrest Gump | Movies & TV | 2.90× | ||
| 11 | Peaky Blinders (TV series) | Movies & TV | 2.85× | ||
| 12 | How I Met Your Mother | Movies & TV | 2.69× | ||
| 13 | Zendaya | Movies & TV | 2.49× | ||
| 14 | MSN | News | 1.58× | ||
| 15 | S.C. Braga | Sports | 1.55× | ||
| 16 | Norauto | Cars & Mobility | 1.54× | ||
| 17 | Europcar | Cars & Mobility | 1.53× | ||
| 18 | Rio Ave F.C. | Sports | 1.51× | ||
| 19 | Rayo Vallecano | Travel & Leisure | 1.51× | ||
| 20 | Hollywood | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Pet Ownership | JOY | 1.15× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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