A data profile of the people who buy, follow and care about New York City in Denmark — modelled from more than twelve digital signal sources. New York City has an estimated audience of 878,433 people in Denmark.
New York City has an estimated audience of 878,433 people in Denmark. 51.1% are female, 48.9% are male, average age 42.9. Top brand affinities: Pinterest, Cable television, Sydney Sweeney, Cinemax, Nikolaj Coster-Waldau.
Top brand affinities include Pinterest, Cable television, Sydney Sweeney, with strongest over-indexing on Pinterest (1.52× the country average).
Demographically, the New York City audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical New York City fan in Denmark is balanced, around 42.9 years old, with strong Social Media Usage tendencies and a notable affinity for Pinterest.
The key figures that characterise the New York City profile in Denmark.
51.1% are female, 48.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.9 |
| Estimated audience size | 878,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide New York City audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinemax | Movies & TV | 3.20× | ||
| 02 | AT&T | Technology & Electronics | 3.01× | ||
| 03 | Pilou Asbæk | Movies & TV | 2.38× | ||
| 04 | Nikolaj Coster-Waldau | Movies & TV | 2.30× | ||
| 05 | CBS | Movies & TV | 1.84× | ||
| 06 | Cable television | Technology & Electronics | 1.81× | ||
| 07 | Los Angeles | Travel & Leisure | 1.78× | ||
| 08 | Husband | Kids & Family | 1.77× | ||
| 09 | Liam Neeson | Movies & TV | 1.69× | ||
| 10 | Anne Hathaway | Movies & TV | 1.65× | ||
| 11 | Sketch comedy | Movies & TV | 1.64× | ||
| 12 | Sydney Sweeney | Movies & TV | 1.60× | ||
| 13 | Sydney | Travel & Leisure | 1.58× | ||
| 14 | Production company | Movies & TV | 1.57× | ||
| 15 | Short film | Movies & TV | 1.54× | ||
| 16 | Global Television Network | Movies & TV | 1.54× | ||
| 17 | Laughter | Movies & TV | 1.53× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Canada | Travel & Leisure | 1.52× | ||
| 20 | California | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Travelling | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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