A data profile of the people who buy, follow and care about Aarhus in Denmark — modelled from more than twelve digital signal sources. Aarhus has an estimated audience of 2,170,729 people in Denmark.
Aarhus has an estimated audience of 2,170,729 people in Denmark. 61.1% are female, 38.9% are male, average age 45.1. Top brand affinities: Elgiganten, Self-esteem, Roskilde Festival, Intersport, Fair trade.
Top brand affinities include Elgiganten, Self-esteem, Roskilde Festival, with strongest over-indexing on Elgiganten (1.52× the country average).
Demographically, the Aarhus audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Aarhus fan in Denmark is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Aarhus profile in Denmark.
61.1% are female, 38.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.1 |
| Estimated audience size | 2,170,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
The strongest cross-interests of the Aarhus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hamburg | Travel & Leisure | 2.06× | ||
| 02 | Bed and breakfast | Travel & Leisure | 1.57× | ||
| 03 | Self-esteem | Health | 1.55× | ||
| 04 | Roskilde Festival | Music & Radio | 1.55× | ||
| 05 | Fair trade | Business & Career | 1.54× | ||
| 06 | Ecotourism | Business & Career | 1.54× | ||
| 07 | Skyscanner | Travel & Leisure | 1.54× | ||
| 08 | Christmas market | Food & Beverages | 1.54× | ||
| 09 | Qatar Airways | Travel & Leisure | 1.54× | ||
| 10 | Boutique hotel | Travel & Leisure | 1.54× | ||
| 11 | Pilates | Sports | 1.54× | ||
| 12 | World Heritage Site | Politics & Society | 1.54× | ||
| 13 | Self-confidence | Health | 1.53× | ||
| 14 | Elgiganten | Shopping | 1.52× | ||
| 15 | Intersport | Shopping | 1.52× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 17 | Cholesterol | Food & Beverages | 1.51× | ||
| 18 | Facial | Beauty & Wellness | 1.51× | ||
| 19 | Biochemistry | Business & Career | 1.51× | ||
| 20 | Tuborg Brewery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Risk Appetite | THRILL | 0.95× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Aarhus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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