A data profile of the people who buy, follow and care about Randers in Denmark — modelled from more than twelve digital signal sources. Randers has an estimated audience of 845,663 people in Denmark.
Randers has an estimated audience of 845,663 people in Denmark. 53.5% are female, 46.5% are male, average age 43.5. Top brand affinities: Lawn mower, Toyota Land Cruiser, Citroën C4, Tinnitus, Toyota Hilux.
Top brand affinities include Lawn mower, Toyota Land Cruiser, Citroën C4, with strongest over-indexing on Lawn mower (1.5× the country average).
Demographically, the Randers audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Randers fan in Denmark is balanced, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Randers profile in Denmark.
53.5% are female, 46.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 43.5 |
| Estimated audience size | 845,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Randers audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 75.6% |
| Indonesia | 6.4% |
| Italy | 1.6% |
The strongest cross-interests of the Randers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinnitus | Health | 1.93× | ||
| 02 | Toyota Avensis | Cars & Mobility | 1.82× | ||
| 03 | Toyota Land Cruiser | Cars & Mobility | 1.79× | ||
| 04 | Ford Mondeo | Cars & Mobility | 1.79× | ||
| 05 | Opel Zafira | Cars & Mobility | 1.79× | ||
| 06 | Citroën C4 | Cars & Mobility | 1.76× | ||
| 07 | Hellas Verona F.C. | Sports | 1.75× | ||
| 08 | Capri Sun | Food & Beverages | 1.69× | ||
| 09 | Toyota Hilux | Cars & Mobility | 1.68× | ||
| 10 | Pay-per-view | Movies & TV | 1.58× | ||
| 11 | Open air concert | Music & Radio | 1.58× | ||
| 12 | Baccarat | Games | 1.57× | ||
| 13 | Water pollution | Politics & Society | 1.54× | ||
| 14 | Water filter | Food & Beverages | 1.52× | ||
| 15 | Volkswagen Jetta | Cars & Mobility | 1.52× | ||
| 16 | OGC Nice | Sports | 1.52× | ||
| 17 | Gorenje | Home & Garden | 1.52× | ||
| 18 | Ford S-Max | Cars & Mobility | 1.51× | ||
| 19 | Lawn mower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Price Sensitivity | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Career Orientation | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Randers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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