A data profile of the people who buy, follow and care about Aalborg in Denmark — modelled from more than twelve digital signal sources. Aalborg has an estimated audience of 1,255,296 people in Denmark.
Aalborg has an estimated audience of 1,255,296 people in Denmark. 60.2% are female, 39.8% are male, average age 45.7. Top brand affinities: Skagen, Children's clothing, Renewable energy, Cappuccino, Trivago.
Top brand affinities include Skagen, Children's clothing, Renewable energy, with strongest over-indexing on Skagen (1.97× the country average).
Demographically, the Aalborg audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical Aalborg fan in Denmark is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Skagen.
The key figures that characterise the Aalborg profile in Denmark.
60.2% are female, 39.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.7 |
| Estimated audience size | 1,255,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Aalborg audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 65.7% |
| Sweden | 8.7% |
| Egypt | 4.3% |
The strongest cross-interests of the Aalborg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.46× | ||
| 02 | Skagen | Fashion & Accessoires | 1.97× | ||
| 03 | Renewable energy | Business & Career | 1.85× | ||
| 04 | Cappuccino | Food & Beverages | 1.85× | ||
| 05 | Glenn Close | Movies & TV | 1.85× | ||
| 06 | Salma Hayek | Movies & TV | 1.82× | ||
| 07 | Hamburg | Travel & Leisure | 1.77× | ||
| 08 | Michelin | Cars & Mobility | 1.75× | ||
| 09 | Interflora | Shopping | 1.65× | ||
| 10 | Christmas decoration | Home & Garden | 1.65× | ||
| 11 | JACK & JONES | Fashion & Accessoires | 1.62× | ||
| 12 | Solar energy | Home & Garden | 1.61× | ||
| 13 | Trivago | Travel & Leisure | 1.58× | ||
| 14 | Bed and breakfast | Travel & Leisure | 1.56× | ||
| 15 | Fair trade | Business & Career | 1.55× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 17 | Dermatology | Beauty & Wellness | 1.54× | ||
| 18 | Sunweb | Travel & Leisure | 1.53× | ||
| 19 | Volvo | Cars & Mobility | 1.52× | ||
| 20 | Electric motorcycles and scooters | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Design Affinity | PREMIUM | 1.21× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Sustainability | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Aalborg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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