A data profile of the people who buy, follow and care about Vejle in Denmark — modelled from more than twelve digital signal sources. Vejle has an estimated audience of 850,258 people in Denmark.
Vejle has an estimated audience of 850,258 people in Denmark. 57.6% are female, 42.4% are male, average age 43.8. Top brand affinities: Local news, Toyota Land Cruiser, Opel Mokka, Best Western, BMW X1.
Top brand affinities include Local news, Toyota Land Cruiser, Opel Mokka, with strongest over-indexing on Local news (1.51× the country average).
Demographically, the Vejle audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Vejle fan in Denmark is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Local news.
The key figures that characterise the Vejle profile in Denmark.
57.6% are female, 42.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.8 |
| Estimated audience size | 850,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Vejle audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 77.5% |
| Indonesia | 5.2% |
| Sweden | 2.1% |
The strongest cross-interests of the Vejle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi A2 | Cars & Mobility | 2.33× | ||
| 02 | Volkswagen Amarok | Cars & Mobility | 1.75× | ||
| 03 | Toyota Avensis | Cars & Mobility | 1.75× | ||
| 04 | Hellas Verona F.C. | Sports | 1.71× | ||
| 05 | Audi TT | Cars & Mobility | 1.66× | ||
| 06 | Volkswagen Caddy | Cars & Mobility | 1.63× | ||
| 07 | Toyota Land Cruiser | Cars & Mobility | 1.62× | ||
| 08 | Opel Mokka | Cars & Mobility | 1.62× | ||
| 09 | BMW X1 | Cars & Mobility | 1.62× | ||
| 10 | OGC Nice | Sports | 1.62× | ||
| 11 | Best Western | Travel & Leisure | 1.60× | ||
| 12 | BMW 4 Series | Cars & Mobility | 1.60× | ||
| 13 | Baccarat | Games | 1.57× | ||
| 14 | Houston Rockets | Sports | 1.56× | ||
| 15 | Volkswagen Touran | Cars & Mobility | 1.55× | ||
| 16 | Toyota Hilux | Cars & Mobility | 1.55× | ||
| 17 | Capri Sun | Food & Beverages | 1.53× | ||
| 18 | Audi Q5 | Cars & Mobility | 1.52× | ||
| 19 | Local news | News | 1.51× | ||
| 20 | Tinnitus | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Risk Appetite | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Vejle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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