A data profile of the people who buy, follow and care about New York City in Norway — modelled from more than twelve digital signal sources. New York City has an estimated audience of 716,114 people in Norway.
New York City has an estimated audience of 716,114 people in Norway. 52.4% are female, 47.6% are male, average age 42.9. Top brand affinities: Instagram, Photography, Pinterest, Books, Dogs.
Top brand affinities include Instagram, Photography, Pinterest, with strongest over-indexing on Instagram (1.51× the country average).
Demographically, the New York City audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical New York City fan in Norway is balanced, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Instagram.
The key figures that characterise the New York City profile in Norway.
52.4% are female, 47.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.9 |
| Estimated audience size | 716,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide New York City audience comes from Norway.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cable television | Technology & Electronics | 2.72× | ||
| 02 | Sydney Sweeney | Movies & TV | 2.08× | ||
| 03 | X | Internet & Social Media | 1.76× | ||
| 04 | Podcast | Music & Radio | 1.71× | ||
| 05 | Comedy movies | Movies & TV | 1.65× | ||
| 06 | Internet & Social Media | 1.64× | |||
| 07 | Dance | Business & Career | 1.61× | ||
| 08 | Painting | Arts & Culture | 1.58× | ||
| 09 | Photography | Arts & Culture | 1.56× | ||
| 10 | Happiness | Health | 1.56× | ||
| 11 | Video games | Games | 1.56× | ||
| 12 | Psychology | Business & Career | 1.55× | ||
| 13 | Gift | Shopping | 1.54× | ||
| 14 | Current events | Arts & Culture | 1.53× | ||
| 15 | Books | Literature | 1.52× | ||
| 16 | Dogs | Pets & Animals | 1.52× | ||
| 17 | FIFA World Cup | Sports | 1.52× | ||
| 18 | Video | Movies & TV | 1.52× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.08× | |
| Travelling | THRILL | 1.01× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Travelling | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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