Rascasse Audience Intelligence

New York City Audience in Argentina

A data profile of the people who buy, follow and care about New York City in Argentina — modelled from more than twelve digital signal sources. New York City has an estimated audience of 1,325,858 people in Argentina.

New York City has an estimated audience of 1,325,858 people in Argentina. 58.7% are female, 41.3% are male, average age 39.2.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the New York City profile in Argentina.

Audience size
1.3M
in Argentina
Gender
58.7%
41.3% male
Age
39.2
average years
Country rank
#699
POI in Argentina
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City fans

58.7% are female, 41.3% are male, average age 39.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for New York City audience in Argentina
MetricValue
Female58.7%
Male41.3%
Average age39.2
Estimated audience size1,325,858
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the New York City audience in Argentina
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4919%
50+22%
Fig. 04

Worldwide distribution

0.6%

of the worldwide New York City audience comes from Argentina.

Worldwide audience distribution share by country for New York City
CountryShare
United States40.0%
China4.8%
United Kingdom4.6%
Appendix

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How to read this data

Audience size is the estimated number of people in Argentina who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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