A data profile of the people who buy, follow and care about Mendoza, Argentina in Argentina — modelled from more than twelve digital signal sources. Mendoza, Argentina has an estimated audience of 2,088,540 people in Argentina.
Mendoza, Argentina has an estimated audience of 2,088,540 people in Argentina. 60.7% are female, 39.3% are male, average age 40.2. Top brand affinities: Online newspaper, Bugatti, Aston Martin, SpaceX, Holiday Inn.
Top brand affinities include Online newspaper, Bugatti, Aston Martin, with strongest over-indexing on Online newspaper (1.53× the country average).
Demographically, the Mendoza, Argentina audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Mendoza, Argentina fan in Argentina is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Mendoza, Argentina profile in Argentina.
60.7% are female, 39.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 40.2 |
| Estimated audience size | 2,088,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Mendoza, Argentina audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 23.5% |
| Mexico | 14.8% |
| United States | 14.5% |
The strongest cross-interests of the Mendoza, Argentina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 2.22× | ||
| 02 | Chupa Chups | Food & Beverages | 2.17× | ||
| 03 | Bugatti | Cars & Mobility | 1.90× | ||
| 04 | Aston Martin | Cars & Mobility | 1.76× | ||
| 05 | Holiday Inn Express | Travel & Leisure | 1.68× | ||
| 06 | Opel Mokka | Cars & Mobility | 1.68× | ||
| 07 | Terraced house | Home & Garden | 1.65× | ||
| 08 | AS Saint-Étienne | Sports | 1.64× | ||
| 09 | San Jose Earthquakes | Sports | 1.60× | ||
| 10 | Hellas Verona F.C. | Sports | 1.59× | ||
| 11 | Hydraulic fracturing | Politics & Society | 1.58× | ||
| 12 | Best Western | Travel & Leisure | 1.56× | ||
| 13 | Lacrosse | Sports | 1.54× | ||
| 14 | Petrol engine | Cars & Mobility | 1.54× | ||
| 15 | Online newspaper | News | 1.53× | ||
| 16 | Holiday Inn | Travel & Leisure | 1.51× | ||
| 17 | Atlanta Braves | Sports | 1.51× | ||
| 18 | Houston Dynamo | Sports | 1.51× | ||
| 19 | Washington Capitals | Sports | 1.51× | ||
| 20 | 23andMe | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.25× | |
| Indulgence | JOY | 1.23× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Mindfulness | BALANCE | 0.79× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Mendoza, Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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