A data profile of the people who buy, follow and care about Rosario, Santa Fe in Argentina — modelled from more than twelve digital signal sources. Rosario, Santa Fe has an estimated audience of 1,431,565 people in Argentina.
Rosario, Santa Fe has an estimated audience of 1,431,565 people in Argentina. 62.0% are female, 38.0% are male, average age 40.6. Top brand affinities: Nike+, Activity tracker, G-Shock, Houston Dynamo, D.C. United.
Top brand affinities include Nike+, Activity tracker, G-Shock, with strongest over-indexing on Nike+ (1.72× the country average).
Demographically, the Rosario, Santa Fe audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Rosario, Santa Fe fan in Argentina is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Nike+.
The key figures that characterise the Rosario, Santa Fe profile in Argentina.
62.0% are female, 38.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.6 |
| Estimated audience size | 1,431,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
The strongest cross-interests of the Rosario, Santa Fe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houston Dynamo | Sports | 2.06× | ||
| 02 | D.C. United | Sports | 1.94× | ||
| 03 | Toronto FC | Sports | 1.93× | ||
| 04 | Opel Cascada | Cars & Mobility | 1.93× | ||
| 05 | Nissan Pulsar | Cars & Mobility | 1.88× | ||
| 06 | Smart (automobile) | Cars & Mobility | 1.75× | ||
| 07 | Nike+ | Sports | 1.72× | ||
| 08 | G-Star Raw | Fashion & Accessoires | 1.67× | ||
| 09 | Activity tracker | Technology & Electronics | 1.66× | ||
| 10 | Holiday Inn Express | Travel & Leisure | 1.62× | ||
| 11 | De'Longhi | Home & Garden | 1.57× | ||
| 12 | Best Western | Travel & Leisure | 1.57× | ||
| 13 | Comparison shopping website | Shopping | 1.55× | ||
| 14 | Virtual office | Business & Career | 1.54× | ||
| 15 | G-Shock | Fashion & Accessoires | 1.50× | ||
| 16 | Schlager music | Music & Radio | 1.50× | ||
| 17 | Rimowa | Fashion & Accessoires | 1.50× | ||
| 18 | Peter Alexander | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Mindfulness | BALANCE | 0.70× | |
| Career Orientation | POWER | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Rosario, Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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