A data profile of the people who buy, follow and care about New York City in India — modelled from more than twelve digital signal sources. New York City has an estimated audience of 4,041,707 people in India.
The average New York City fan in India is 31.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Madhya Pradesh, Uttar Pradesh.
Top brand affinities include Dallas (1978 TV series), Dharmendra, Christina Applegate, with strongest over-indexing on Dallas (1978 TV series) (20.59× the country average).
Demographically, the New York City audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical New York City fan in India is more male, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Dallas (1978 TV series).
The key figures that characterise the New York City profile in India.
28.4% are female, 71.6% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 31.7 |
| Estimated audience size | 4,041,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide New York City audience comes from India.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~200K | 2.86× | |
| 02 | Telangana | ~70K | 1.23× | |
| 03 | Punjab (region) | ~70K | 1.23× | |
| 04 | Maharashtra | ~200K | 1.22× | |
| 05 | Gujarat | ~100K | 1.14× | |
| 06 | Mizoram | ~3K | 1.09× | |
| 07 | Karnataka | ~100K | 1.07× | |
| 08 | Goa | ~4K | 1.04× | |
| 09 | West Bengal | ~100K | 1.03× | |
| 10 | Haryana | ~50K | 1.03× | |
| 11 | Uttarakhand | ~20K | 1.01× | |
| 12 | Manipur | ~5K | 1.01× | |
| 13 | Meghalaya | ~4K | 1.00× | |
| 14 | Nagaland | ~3K | 0.98× | |
| 15 | Kerala | ~60K | 0.97× | |
| 16 | Tamil Nadu | ~90K | 0.96× | |
| 17 | Assam | ~40K | 0.96× | |
| 18 | Sikkim | ~2K | 0.96× | |
| 19 | Tripura | ~5K | 0.94× | |
| 20 | Arunachal Pradesh | ~2K | 0.93× | |
| 21 | Uttar Pradesh | ~200K | 0.89× | |
| 22 | Andhra Pradesh | ~40K | 0.87× | |
| 23 | Jammu and Kashmir | ~20K | 0.81× | |
| 24 | Jharkhand | ~30K | 0.80× | |
| 25 | Chhattisgarh | ~20K | 0.80× | |
| 26 | Himachal Pradesh | ~10K | 0.78× | |
| 27 | Rajasthan | ~70K | 0.76× | |
| 28 | Odisha | ~30K | 0.76× | |
| 29 | Bihar | ~50K | 0.65× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Applegate | Movies & TV | 30.98× | ||
| 02 | Dallas (1978 TV series) | Movies & TV | 20.59× | ||
| 03 | Pixel Gun 3D | Games | 18.39× | ||
| 04 | Beirut | Travel & Leisure | 16.02× | ||
| 05 | TsUM (Moscow) | Arts & Culture | 12.99× | ||
| 06 | Paddington (film) | Movies & TV | 12.38× | ||
| 07 | Central Park | Travel & Leisure | 11.37× | ||
| 08 | Times Square | Travel & Leisure | 9.71× | ||
| 09 | Keira Knightley | Movies & TV | 9.08× | ||
| 10 | Las Vegas Valley | Travel & Leisure | 8.43× | ||
| 11 | Smallville | Movies & TV | 7.73× | ||
| 12 | CSS | Music & Radio | 6.46× | ||
| 13 | Atmosphere (music group) | Music & Radio | 4.27× | ||
| 14 | Los Angeles | Travel & Leisure | 3.76× | ||
| 15 | California | Travel & Leisure | 2.78× | ||
| 16 | Air India | Travel & Leisure | 2.31× | ||
| 17 | Virus | Health | 2.12× | ||
| 18 | Dharmendra | Movies & TV | 1.88× | ||
| 19 | Harry Potter | Movies & TV | 1.63× | ||
| 20 | Asia | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.15× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Quality Awareness | PREMIUM | 1.18× |
New York City has an estimated audience of 4,041,707 people in India, concentrated in Maharashtra and Madhya Pradesh.
28.4% of New York City fans are female, 71.6% are male, with an average age of 31.7 years.
New York City fans show strongest brand affinity for Dallas (1978 TV series) (20.59×), Dharmendra (1.88×), and Christina Applegate (30.98×) over the country average.
New York City fans in India are most concentrated in Maharashtra (reach ~200K), Madhya Pradesh (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Dharmendra (1.88×), Christina Applegate (30.98×), Keira Knightley (9.08×), and Harry Potter (1.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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