Rascasse Audience Intelligence

New York City Audience in Portugal

A data profile of the people who buy, follow and care about New York City in Portugal — modelled from more than twelve digital signal sources. New York City has an estimated audience of 1,404,603 people in Portugal.

#8among City in Portugal#40among POI in Portugal#70in Travel & Leisure

The average New York City fan in Portugal is 41.9 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the New York City profile in Portugal.

Audience size
1.4M
in Portugal
Gender
53.6%♀
46.4% male
Age
41.9
average years
Country rank
#723
POI in Portugal
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City fans

53.6% are female, 46.4% are male, average age 41.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for New York City audience in Portugal
MetricValue
Female53.6%
Male46.4%
Average age41.9
Estimated audience size1,404,603
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the New York City audience in Portugal
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

0.6%

of the worldwide New York City audience comes from Portugal.

Worldwide audience distribution share by country for New York City
CountryShare
United States40.0%
China4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City audience in Portugal is strongest.

Fig. 05

Top regions by affinity

New York City fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~600K1.36×
02Braga District~200K1.12×
03Porto District~300K1.09×
04Santarém District~70K1.09×
05Setúbal District~200K1.04×
06Faro District~90K1.04×
07Madeira~40K1.02×
08Azores~40K1.02×
09Bragança District~20K1.02×
10Portalegre District~20K1.02×
11Guarda District~20K1.01×
12Beja District~20K1.00×
13Vila Real District~30K0.99×
14Castelo Branco District~30K0.98×
15Évora District~20K0.98×
16Leiria District~70K0.97×
17Coimbra District~70K0.96×
18Viseu District~50K0.96×
19Viana do Castelo District~30K0.96×
20Aveiro District~100K0.95×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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