A data profile of the people who buy, follow and care about Porto in Portugal — modelled from more than twelve digital signal sources. Porto has an estimated audience of 4,363,726 people in Portugal.
The average Porto fan in Portugal is 43.7 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Lisbon District, Braga District.
Top brand affinities include JD Sports, TEZENIS, Nigeria, with strongest over-indexing on JD Sports (1.72× the country average).
Demographically, the Porto audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 20 regions tracked by Rascasse.
The typical Porto fan in Portugal is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for JD Sports.
The key figures that characterise the Porto profile in Portugal.
56.6% are female, 43.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.7 |
| Estimated audience size | 4,363,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
Where the Porto audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1.5M | 2.53× | |
| 02 | Santarém District | ~400K | 2.53× | |
| 03 | Aveiro District | ~600K | 2.04× | |
| 04 | Braga District | ~700K | 1.65× | |
| 05 | Viana do Castelo District | ~100K | 1.20× | |
| 06 | Vila Real District | ~80K | 1.07× | |
| 07 | Viseu District | ~200K | 1.05× | |
| 08 | Lisbon District | ~1M | 0.93× | |
| 09 | Setúbal District | ~400K | 0.89× | |
| 10 | Azores | ~100K | 0.89× | |
| 11 | Leiria District | ~200K | 0.84× | |
| 12 | Coimbra District | ~200K | 0.82× | |
| 13 | Bragança District | ~40K | 0.80× | |
| 14 | Madeira | ~90K | 0.74× | |
| 15 | Guarda District | ~40K | 0.69× | |
| 16 | Faro District | ~200K | 0.66× | |
| 17 | Évora District | ~50K | 0.61× | |
| 18 | Castelo Branco District | ~50K | 0.60× | |
| 19 | Beja District | ~40K | 0.54× | |
| 20 | Portalegre District | ~20K | 0.49× |
The strongest cross-interests of the Porto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andrew Garfield | Movies & TV | 1.79× | ||
| 02 | JD Sports | Shopping | 1.72× | ||
| 03 | Tesco Lotus | Food & Beverages | 1.70× | ||
| 04 | TEZENIS | Fashion & Accessoires | 1.58× | ||
| 05 | Kendall Jenner | Fashion & Accessoires | 1.57× | ||
| 06 | Rituals Cosmetics | Beauty & Wellness | 1.57× | ||
| 07 | Maluma (singer) | Music & Radio | 1.55× | ||
| 08 | Nigeria | Travel & Leisure | 1.54× | ||
| 09 | AutoScout24 | Cars & Mobility | 1.53× | ||
| 10 | Safari | Travel & Leisure | 1.52× | ||
| 11 | Liu·Jo | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.16× | |
| Tradition | CONSERVATISM | 1.13× | |
| Need for Security | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Career Orientation | POWER | 0.96× | |
| Sports Activity | POWER | 0.97× |
Porto has an estimated audience of 4,363,726 people in Portugal, concentrated in Porto District and Lisbon District.
56.6% of Porto fans are female, 43.4% are male, with an average age of 43.7 years.
Porto fans show strongest brand affinity for JD Sports (1.72×), TEZENIS (1.58×), and Nigeria (1.54×) over the country average.
Porto fans in Portugal are most concentrated in Porto District (reach ~1.5M), Lisbon District (reach ~1M), and Braga District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Porto itself, the audience over-indexes on TEZENIS (1.58×), Nigeria (1.54×), Safari (1.52×), and AutoScout24 (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Porto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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