Porto Audience in United States

Porto has an estimated audience of 1,500,624 people in United States. 52.6% are female, 47.4% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Capital One, Golden Goose, Jessica Simpson, Rent the Runway.

The average Porto fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Capital One, Golden Goose, with strongest over-indexing on Google Maps (7.11× the country average). Demographically, the Porto audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Porto fans

Demographic split for Porto audience in United States
MetricValue
Female52.6%
Male47.4%
Average age37.7
Estimated audience size1,500,624

Audience persona

The typical Porto fan in United States is balanced, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Porto in United States
RegionReachAffinity
California1,125,46818.23×
New York89,5981.07×
Texas83,1180.64×
Florida68,2530.67×
Massachusetts65,2632.21×
Nevada44,5863.07×
Illinois44,1850.88×
New Jersey43,8361.15×
Washington33,8001.12×
Arizona29,0510.95×
Virginia28,0140.77×
Pennsylvania25,1630.5×
North Carolina22,4680.5×
Georgia22,3390.48×
Maryland18,4570.72×
Colorado17,8760.76×
Oregon16,8360.98×
Ohio15,4490.33×
Michigan14,7400.38×
Tennessee11,7960.39×
Connecticut11,7160.78×
Indiana9,8400.36×
Minnesota9,5540.44×
Wisconsin8,8560.39×
South Carolina8,7000.39×
Hawaii8,4661.31×
Missouri8,3470.35×
Utah7,8930.59×
Washington, District of Columbia6,5671.46×
Louisiana6,2820.32×
Kentucky6,1460.33×
Alabama5,0430.24×
Oklahoma4,9740.3×
Idaho4,9020.65×
Delaware4,8701.18×
Kansas4,3460.37×
Rhode Island4,2660.89×
Iowa4,0620.33×
Arkansas3,7220.3×
New Hampshire3,4450.58×
New Mexico3,3060.44×
Maine2,8700.53×
Nebraska2,5250.34×
Mississippi2,2550.18×
Montana1,5650.38×
Vermont1,4470.55×
Alaska1,4270.44×
West Virginia1,3240.19×
South Dakota7210.21×
Wyoming6670.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porto audience
BrandAffinityCategory
Google Maps7.11×Internet & Social Media
Capital One6.46×Business & Career
Golden Goose33.31×Fashion & Accessoires
Jessica Simpson19.4×Music & Radio
Rent the Runway20.78×Shopping
Google News7.09×News
ICloud10.89×Technology & Electronics
Liv Tyler21.49×Movies & TV
CarGurus6.69×Cars & Mobility
Elizabeth Taylor13.39×Movies & TV
Enterprise Rent-A-Car6.59×Cars & Mobility
Inter Milan13.45×Sports
Kia Sportage21.82×Cars & Mobility
Los Angeles Dodgers7.42×Sports
Indeed.com4.16×Business & Career
JD Sports12.55×Shopping
Kendra Scott10.11×Fashion & Accessoires
DeviantArt6.45×Internet & Social Media
Katie Holmes12.28×Movies & TV
Nordstrom rack4.22×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porto audience
TraitClusterScore
SustainabilityBALANCE1.97
Design AffinityPREMIUM1.86
ExtroversionTHRILL1.83
TravellingTHRILL1.75
Luxury OrientationPREMIUM1.74
Quality AwarenessPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Porto
CountryShare
Portugal20.1%
Brazil13.8%
Italy11.9%

See Porto audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Porto have in United States?

Porto has an estimated audience of 1,500,624 people in United States, concentrated in California and New York.

What is the gender split and age of Porto fans?

52.6% of Porto fans are female, 47.4% are male, with an average age of 37.7 years.

Which brands do Porto fans like most?

Porto fans show strongest brand affinity for Google Maps (7.11×), Capital One (6.46×), and Golden Goose (33.31×) over the country average.

Where do Porto fans live in United States?

Porto fans in United States are most concentrated in California (reach 1,125,468), New York (reach 89,598), and Texas (reach 83,118). These three regions account for the largest share of the active audience.

What other brands do Porto fans also like?

Beyond Porto itself, the audience over-indexes on Capital One (6.46×), Golden Goose (33.31×), Jessica Simpson (19.4×), and Rent the Runway (20.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.