Rascasse Audience Intelligence

Porto Audience in United States

A data profile of the people who buy, follow and care about Porto in United States — modelled from more than twelve digital signal sources. Porto has an estimated audience of 1,500,624 people in United States.

#253among City in United States#1473among POI in United States#1349in Travel & Leisure

The average Porto fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Massachusetts.

Top brand affinities include Lisbon, Nordstrom rack, Trader Joe's, with strongest over-indexing on Lisbon (40.21× the country average).

Demographically, the Porto audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porto fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Lisbon.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porto profile in United States.

Audience size
1.5M
in United States
Gender
52.6%♀
47.4% male
Age
37.7
average years
Country rank
#17767
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porto fans

52.6% are female, 47.4% are male, average age 37.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Porto audience in United States
MetricValue
Female52.6%
Male47.4%
Average age37.7
Estimated audience size1,500,624
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Porto audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Porto audience comes from United States.

Worldwide audience distribution share by country for Porto
CountryShare
Portugal19.8%
Brazil13.6%
Italy11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porto audience in United States is strongest.

Fig. 05

Top regions by affinity

Porto fans by region: top regions in United States
#RegionReachAffinity×
01California~1M17.41×
02Nevada~50K3.12×
03Massachusetts~80K2.83×
04Washington, District of Columbia~7K1.45×
05Hawaii~9K1.33×
06Delaware~5K1.24×
07New Jersey~40K1.10×
08Washington~30K1.10×
09New York~90K1.03×
10Oregon~20K0.98×
11Rhode Island~5K0.97×
12Arizona~30K0.96×
13Illinois~40K0.84×
14Connecticut~10K0.78×
15Virginia~30K0.75×
16Colorado~20K0.73×
17Maryland~20K0.72×
18Idaho~5K0.68×
19Florida~70K0.67×
20Vermont~2K0.66×
21New Hampshire~4K0.65×
22Texas~80K0.60×
23Utah~8K0.60×
24Maine~3K0.59×
25Alaska~2K0.57×
26New Mexico~4K0.50×
27Pennsylvania~20K0.49×
28North Carolina~20K0.49×
29Georgia~20K0.48×
30Montana~2K0.48×
31Minnesota~10K0.45×
32North Dakota~1K0.43×
33Kansas~5K0.42×
34Tennessee~10K0.41×
35South Carolina~9K0.41×
36Wisconsin~9K0.41×
37South Dakota~1K0.41×
38Nebraska~3K0.40×
39Michigan~20K0.39×
40Indiana~10K0.39×
41Iowa~5K0.38×
42Missouri~9K0.37×
43Kentucky~7K0.37×
44Louisiana~7K0.36×
45Arkansas~4K0.36×
46Ohio~20K0.34×
47Oklahoma~6K0.34×
48West Virginia~2K0.34×
49Mississippi~4K0.30×
50Alabama~6K0.28×
Fig. 06

Affinity by region

Affinity by region — Porto, United States
0.28×1.00×17.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porto audience
#·InterestCategoryAffinity×
01LisbonTravel & Leisure40.21×
02Ana Brenda ContrerasMovies & TV25.19×
03Madhuri DixitMovies & TV24.74×
04Cultural tourismTravel & Leisure22.90×
05Channel 4Movies & TV5.06×
06Nordstrom rackFashion & Accessoires4.94×
07Arsenal F.C.Sports4.80×
08Elizabeth TaylorMovies & TV4.72×
09Progressive rockMusic & Radio3.96×
10Ready-to-wearFashion & Accessoires3.83×
11British hip hopMusic & Radio2.89×
12Master's degreeBusiness & Career2.86×
13Trader Joe'sShopping2.70×
14FC BarcelonaSports2.33×
15High schoolBusiness & Career2.25×
16TrousersFashion & Accessoires1.85×
17Instant messagingInternet & Social Media1.80×
18Men's clothingFashion & Accessoires1.77×
19Wells FargoBusiness & Career1.70×
20Musical instrumentMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porto audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.62×
Early Adopter MentalityPOWER1.51×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porto audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.64×
TraditionCONSERVATISM0.73×
IndividualismJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porto have in United States?

Porto has an estimated audience of 1,500,624 people in United States, concentrated in California and New York.

02

What is the gender split and age of Porto fans?

52.6% of Porto fans are female, 47.4% are male, with an average age of 37.7 years.

03

Which brands do Porto fans like most?

Porto fans show strongest brand affinity for Lisbon (40.21×), Nordstrom rack (4.94×), and Trader Joe's (2.7×) over the country average.

04

Where do Porto fans live in United States?

Porto fans in United States are most concentrated in California (reach ~1M), New York (reach ~90K), and Massachusetts (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Porto fans also like?

Beyond Porto itself, the audience over-indexes on Nordstrom rack (4.94×), Trader Joe's (2.7×), Cultural tourism (22.9×), and Progressive rock (3.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Porto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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