Porto Audience in Germany
A data profile of the people who buy, follow and care about Porto in Germany — modelled from more than twelve digital signal sources. Porto has an estimated audience of 483,523 people in Germany.
The average Porto fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Voting, Lisbon, Reiss (brand), with strongest over-indexing on Voting (16.78× the country average).
Demographically, the Porto audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Porto fan in Germany is balanced, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Voting.
At a glance
The key figures that characterise the Porto profile in Germany.
Search interest · 12-month trend
Demographics of Porto fans
52.8% are female, 47.2% are male, average age 37.0.
Gender split
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 37.0 |
| Estimated audience size | 483,523 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 15% |
Geography
Where the Porto audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~90K | 1.38× | |
| 02 | Hamburg | ~10K | 1.29× | |
| 03 | Rheinland-Pfalz | ~30K | 1.19× | |
| 04 | Hessen | ~40K | 1.18× | |
| 05 | Bayern | ~90K | 1.15× | |
| 06 | Berlin | ~20K | 1.14× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.11× | |
| 08 | Saarland | ~6K | 1.02× | |
| 09 | Bremen | ~4K | 0.98× | |
| 10 | Schleswig-Holstein | ~20K | 0.97× | |
| 11 | Niedersachsen | ~40K | 0.94× | |
| 12 | Brandenburg | ~10K | 0.81× | |
| 13 | Sachsen | ~20K | 0.80× | |
| 14 | Thüringen | ~9K | 0.73× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.68× | |
| 16 | Sachsen-Anhalt | ~8K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Porto audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lisbon | Travel & Leisure | 30.89× | ||
| 02 | Algarve | Travel & Leisure | 26.17× | ||
| 03 | Reiss (brand) | Fashion & Accessoires | 18.58× | ||
| 04 | River cruise | Travel & Leisure | 18.58× | ||
| 05 | Voting | Politics & Society | 16.78× | ||
| 06 | S.C. Braga | Sports | 16.74× | ||
| 07 | Mercadona | Shopping | 15.85× | ||
| 08 | S.L. Benfica | Sports | 15.05× | ||
| 09 | Crystal Cruises | Travel & Leisure | 13.31× | ||
| 10 | Farfetch | Shopping | 13.04× | ||
| 11 | Costa Rica | Travel & Leisure | 10.14× | ||
| 12 | Katie Holmes | Movies & TV | 8.95× | ||
| 13 | Iberia (airline) | Travel & Leisure | 6.93× | ||
| 14 | Political science | Business & Career | 4.64× | ||
| 15 | Bracelet | Fashion & Accessoires | 3.19× | ||
| 16 | La Liga | Sports | 2.95× | ||
| 17 | Fashion show | Fashion & Accessoires | 2.48× | ||
| 18 | Instant messaging | Internet & Social Media | 2.14× | ||
| 19 | Transfermarkt | Sports | 2.08× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.90× |
Personality of the Porto audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Risk Appetite | THRILL | 1.56× | |
| Travelling | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.88× |
Frequently asked questions
How many fans does Porto have in Germany?
Porto has an estimated audience of 483,523 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Porto fans?
52.8% of Porto fans are female, 47.2% are male, with an average age of 37.0 years.
Which brands do Porto fans like most?
Porto fans show strongest brand affinity for Voting (16.78×), Lisbon (30.89×), and Reiss (brand) (18.58×) over the country average.
Where do Porto fans live in Germany?
Porto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Porto fans also like?
Beyond Porto itself, the audience over-indexes on Lisbon (30.89×), Reiss (brand) (18.58×), Algarve (26.17×), and S.L. Benfica (15.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Porto audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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