Porto Audience in Germany
Porto has an estimated audience of 483,523 people in Germany. 52.8% are female, 47.2% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motion Picture Association of America, Curcuma, Werder (Havel), Progressive rock, Nationality.
The average Porto fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motion Picture Association of America, Curcuma, Werder (Havel), with strongest over-indexing on Motion Picture Association of America (21.58× the country average). Demographically, the Porto audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Travelling, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Porto fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 37.0 |
| Estimated audience size | 483,523 |
Audience persona
The typical Porto fan in Germany is balanced, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Motion Picture Association of America.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,883 | 1.12× |
| Bayern | 91,005 | 1.17× |
| Baden-Württemberg | 90,322 | 1.37× |
| Hessen | 44,993 | 1.22× |
| Niedersachsen | 43,672 | 0.93× |
| Rheinland-Pfalz | 28,900 | 1.19× |
| Berlin | 26,006 | 1.2× |
| Sachsen | 18,985 | 0.8× |
| Schleswig-Holstein | 16,966 | 0.98× |
| Hamburg | 14,036 | 1.28× |
| Brandenburg | 12,226 | 0.82× |
| Thüringen | 8,731 | 0.71× |
| Sachsen-Anhalt | 8,182 | 0.65× |
| Mecklenburg-Vorpommern | 6,094 | 0.66× |
| Saarland | 5,624 | 0.95× |
| Bremen | 3,913 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 21.58× | Movies & TV |
| Curcuma | 5.33× | Food & Beverages |
| Werder (Havel) | 7.58× | Travel & Leisure |
| Progressive rock | 1.55× | Music & Radio |
| Nationality | 2.46× | Politics & Society |
| Time (magazine) | 1.67× | News |
| Nurse education | 2× | Kids & Family |
| Halsey, Oregon | 9.51× | Travel & Leisure |
| Figure painting (hobby) | 3.06× | Arts & Culture |
| Natural rubber | 1.59× | Cars & Mobility |
| Esra Erol | 3.66× | Movies & TV |
| Google Photos | 1.89× | Technology & Electronics |
| Giotto | 3.76× | Food & Beverages |
| Buying and Selling Real Estate | 4.48× | Home & Garden |
| Home Delivery | 1.64× | Food & Beverages |
| Headhunters (film) | 2.72× | Movies & TV |
| Information sensitivity | 3.03× | Technology & Electronics |
| Matala, Crete | 5.41× | Travel & Leisure |
| myDealZ | 1.53× | Shopping |
| Havok (band) | 4.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| Mindfulness | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.37 |
| Individualism | JOY | 1.35 |
| Sports Activity | POWER | 1.35 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Portugal | 20.1% |
| Brazil | 13.8% |
| Italy | 11.9% |
See Porto audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Porto have in Germany?
Porto has an estimated audience of 483,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Porto fans?
52.8% of Porto fans are female, 47.2% are male, with an average age of 37.0 years.
Which brands do Porto fans like most?
Porto fans show strongest brand affinity for Motion Picture Association of America (21.58×), Curcuma (5.33×), and Werder (Havel) (7.58×) over the country average.
Where do Porto fans live in Germany?
Porto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,883), Bayern (reach 91,005), and Baden-Württemberg (reach 90,322). These three regions account for the largest share of the active audience.
What other brands do Porto fans also like?
Beyond Porto itself, the audience over-indexes on Curcuma (5.33×), Werder (Havel) (7.58×), Progressive rock (1.55×), and Nationality (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.