Bracelet Audience in Germany
Bracelet has an estimated audience of 5,198,619 people in Germany. 66.9% are female, 33.1% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Watch, Hermès, AutoScout24, Deichmann, Ring (jewellery).
The average Bracelet fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Watch, Hermès, AutoScout24, with strongest over-indexing on Watch (3.16× the country average). Demographically, the Bracelet audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bracelet fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 38.3 |
| Estimated audience size | 5,198,619 |
Audience persona
The typical Bracelet fan in Germany is more female, around 38.3 years old, with strong Creativity tendencies and a notable affinity for Watch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,380,055 | 1.21× |
| Bayern | 893,803 | 1.07× |
| Baden-Württemberg | 789,223 | 1.11× |
| Niedersachsen | 537,703 | 1.07× |
| Hessen | 454,636 | 1.15× |
| Rheinland-Pfalz | 290,482 | 1.12× |
| Berlin | 230,493 | 0.99× |
| Sachsen | 220,313 | 0.86× |
| Schleswig-Holstein | 181,261 | 0.97× |
| Brandenburg | 146,128 | 0.91× |
| Hamburg | 126,498 | 1.08× |
| Thüringen | 117,423 | 0.89× |
| Sachsen-Anhalt | 114,291 | 0.85× |
| Mecklenburg-Vorpommern | 80,026 | 0.81× |
| Saarland | 62,004 | 0.97× |
| Bremen | 44,385 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watch | 3.16× | Fashion & Accessoires |
| Hermès | 2.16× | Fashion & Accessoires |
| AutoScout24 | 1.84× | Cars & Mobility |
| Deichmann | 1.91× | Shopping |
| Ring (jewellery) | 3.17× | Fashion & Accessoires |
| H&M | 1.64× | Shopping |
| Art jewelry | 3.88× | Fashion & Accessoires |
| Necklace | 3.55× | Fashion & Accessoires |
| Clock | 3.1× | Fashion & Accessoires |
| AliExpress | 1.99× | Shopping |
| Pendant | 3.95× | Politics & Society |
| Jewelry design | 3.48× | Fashion & Accessoires |
| Wedding ring | 2.59× | Fashion & Accessoires |
| Engagement ring | 2.58× | Fashion & Accessoires |
| Sneakers (footwear) | 1.81× | Fashion & Accessoires |
| Swarovski | 2.64× | Fashion & Accessoires |
| Breuninger | 1.7× | Fashion & Accessoires |
| Fragrances | 1.67× | Beauty & Wellness |
| Sunglasses | 2.13× | Fashion & Accessoires |
| Handmade jewelry | 2.27× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.53 |
| Sustainability | BALANCE | 1.51 |
| Indulgence | JOY | 1.51 |
| Luxury Orientation | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 8.4% |
| China | 5.2% |
See Bracelet audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bracelet have in Germany?
Bracelet has an estimated audience of 5,198,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bracelet fans?
66.9% of Bracelet fans are female, 33.1% are male, with an average age of 38.3 years.
Which brands do Bracelet fans like most?
Bracelet fans show strongest brand affinity for Watch (3.16×), Hermès (2.16×), and AutoScout24 (1.84×) over the country average.
Where do Bracelet fans live in Germany?
Bracelet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,380,055), Bayern (reach 893,803), and Baden-Württemberg (reach 789,223). These three regions account for the largest share of the active audience.
What other brands do Bracelet fans also like?
Beyond Bracelet itself, the audience over-indexes on Hermès (2.16×), AutoScout24 (1.84×), Deichmann (1.91×), and Ring (jewellery) (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.