Rascasse Audience Intelligence

Bracelet Audience in Germany

A data profile of the people who buy, follow and care about Bracelet in Germany — modelled from more than twelve digital signal sources. Bracelet has an estimated audience of 5,198,619 people in Germany.

#623among Topic in Germany#42in Fashion & Accessoires

The average Bracelet fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watch, Hermès, AutoScout24, with strongest over-indexing on Watch (3.16× the country average).

Demographically, the Bracelet audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bracelet fan in Germany is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Watch.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bracelet profile in Germany.

Audience size
5.2M
in Germany
Gender
66.9%♀
33.1% male
Age
38.3
average years
Country rank
#1001
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bracelet fans

66.9% are female, 33.1% are male, average age 38.3.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Bracelet audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age38.3
Estimated audience size5,198,619
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Bracelet audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Bracelet audience comes from Germany.

Worldwide audience distribution share by country for Bracelet
CountryShare
United States16.5%
Japan8.4%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bracelet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bracelet fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.17×
02Hessen~400K1.12×
03Rheinland-Pfalz~300K1.09×
04Hamburg~100K1.09×
05Baden-Württemberg~800K1.08×
06Bayern~900K1.05×
07Niedersachsen~500K1.04×
08Bremen~50K1.02×
09Saarland~60K1.01×
10Berlin~200K0.98×
11Schleswig-Holstein~200K0.98×
12Brandenburg~100K0.91×
13Thüringen~100K0.91×
14Sachsen-Anhalt~100K0.88×
15Mecklenburg-Vorpommern~90K0.87×
16Sachsen~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Bracelet, Germany
0.86×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bracelet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bracelet audience
#·InterestCategoryAffinity×
01PendantPolitics & Society3.95×
02Art jewelryFashion & Accessoires3.88×
03NecklaceFashion & Accessoires3.55×
04Jewelry designFashion & Accessoires3.48×
05Ring (jewellery)Fashion & Accessoires3.17×
06WatchFashion & Accessoires3.16×
07ClockFashion & Accessoires3.10×
08SwarovskiFashion & Accessoires2.64×
09Wedding ringFashion & Accessoires2.59×
10Engagement ringFashion & Accessoires2.58×
11Handmade jewelryFashion & Accessoires2.27×
12HermèsFashion & Accessoires2.16×
13SunglassesFashion & Accessoires2.13×
14AliExpressShopping1.99×
15DeichmannShopping1.91×
16AutoScout24Cars & Mobility1.84×
17Sneakers (footwear)Fashion & Accessoires1.81×
18BreuningerFashion & Accessoires1.70×
19FragrancesBeauty & Wellness1.67×
20H&MShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bracelet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bracelet audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.59×
ExtroversionTHRILL1.36×
CreativityOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bracelet audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Pet OwnershipJOY0.96×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bracelet have in Germany?

Bracelet has an estimated audience of 5,198,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bracelet fans?

66.9% of Bracelet fans are female, 33.1% are male, with an average age of 38.3 years.

03

Which brands do Bracelet fans like most?

Bracelet fans show strongest brand affinity for Watch (3.16×), Hermès (2.16×), and AutoScout24 (1.84×) over the country average.

04

Where do Bracelet fans live in Germany?

Bracelet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Bracelet fans also like?

Beyond Bracelet itself, the audience over-indexes on Hermès (2.16×), AutoScout24 (1.84×), Deichmann (1.91×), and Ring (jewellery) (3.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bracelet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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