Sneakers (footwear) Audience in Germany
Sneakers (footwear) has an estimated audience of 8,848,219 people in Germany. 58.2% are female, 41.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Pandora, Gina Tricot, Pets.
The average Sneakers (footwear) fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Pandora, with strongest over-indexing on Tagesschau (2.09× the country average). Demographically, the Sneakers (footwear) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sneakers (footwear) fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 37.8 |
| Estimated audience size | 8,848,219 |
Audience persona
The typical Sneakers (footwear) fan in Germany is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,418,085 | 1.25× |
| Bayern | 1,492,504 | 1.05× |
| Baden-Württemberg | 1,331,951 | 1.1× |
| Niedersachsen | 945,713 | 1.1× |
| Hessen | 796,754 | 1.18× |
| Berlin | 463,303 | 1.17× |
| Rheinland-Pfalz | 457,478 | 1.03× |
| Sachsen | 387,006 | 0.89× |
| Schleswig-Holstein | 330,496 | 1.04× |
| Hamburg | 240,536 | 1.2× |
| Brandenburg | 233,513 | 0.85× |
| Sachsen-Anhalt | 177,112 | 0.77× |
| Thüringen | 169,870 | 0.75× |
| Mecklenburg-Vorpommern | 128,581 | 0.76× |
| Saarland | 95,942 | 0.88× |
| Bremen | 72,436 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.09× | Movies & TV |
| Transfermarkt | 2.67× | Sports |
| Pandora | 4.8× | Fashion & Accessoires |
| Gina Tricot | 5.41× | Fashion & Accessoires |
| Pets | 1.57× | Pets & Animals |
| Automobiles | 1.55× | Cars & Mobility |
| Drop shipping | 2.3× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Leggings | 3.13× | Fashion & Accessoires |
| House music | 2.06× | Music & Radio |
| Mango | 3.18× | Shopping |
| Electric guitar | 3.02× | Music & Radio |
| Satire | 2.94× | Literature |
| Vacations | 1.85× | Travel & Leisure |
| Hygiene | 2.13× | Beauty & Wellness |
| Real property | 2.98× | Home & Garden |
| Swimsuit | 2.8× | Fashion & Accessoires |
| New Balance | 2.6× | Fashion & Accessoires |
| Deichmann | 1.57× | Shopping |
| Tom Tailor | 3.3× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Price Sensitivity | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.18 |
| Sustainability | BALANCE | 1.17 |
| Creativity | OPEN | 1.12 |
| Design Affinity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
See Sneakers (footwear) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sneakers (footwear) have in Germany?
Sneakers (footwear) has an estimated audience of 8,848,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sneakers (footwear) fans?
58.2% of Sneakers (footwear) fans are female, 41.8% are male, with an average age of 37.8 years.
Which brands do Sneakers (footwear) fans like most?
Sneakers (footwear) fans show strongest brand affinity for Tagesschau (2.09×), Transfermarkt (2.67×), and Pandora (4.8×) over the country average.
Where do Sneakers (footwear) fans live in Germany?
Sneakers (footwear) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,418,085), Bayern (reach 1,492,504), and Baden-Württemberg (reach 1,331,951). These three regions account for the largest share of the active audience.
What other brands do Sneakers (footwear) fans also like?
Beyond Sneakers (footwear) itself, the audience over-indexes on Transfermarkt (2.67×), Pandora (4.8×), Gina Tricot (5.41×), and Pets (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.