A data profile of the people who buy, follow and care about Sneakers (footwear) in Brazil — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 7,007,936 people in Brazil.
Sneakers (footwear) has an estimated audience of 7,007,936 people in Brazil. 63.5% are female, 36.5% are male, average age 38.1. Top brand affinities: Instagram, Rock music, Pop music, Hip hop music, Nike.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.58× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
The typical Sneakers (footwear) fan in Brazil is more female, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Instagram.
The key figures that characterise the Sneakers (footwear) profile in Brazil.
63.5% are female, 36.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 38.1 |
| Estimated audience size | 7,007,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Sneakers (footwear) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.48× | ||
| 02 | Air Jordan | Fashion & Accessoires | 3.64× | ||
| 03 | Court shoe | Fashion & Accessoires | 2.34× | ||
| 04 | Nike | Fashion & Accessoires | 2.04× | ||
| 05 | Streetwear | Fashion & Accessoires | 2.04× | ||
| 06 | New Balance | Fashion & Accessoires | 1.89× | ||
| 07 | Centauro | Cars & Mobility | 1.87× | ||
| 08 | Lojas Renner | Fashion & Accessoires | 1.79× | ||
| 09 | Eye shadow | Beauty & Wellness | 1.79× | ||
| 10 | Dafiti | Fashion & Accessoires | 1.76× | ||
| 11 | Hip hop music | Music & Radio | 1.66× | ||
| 12 | Havaianas | Fashion & Accessoires | 1.65× | ||
| 13 | mulheres | Movies & TV | 1.59× | ||
| 14 | Internet & Social Media | 1.58× | |||
| 15 | Natural skin care | Beauty & Wellness | 1.58× | ||
| 16 | JusBrasil | Internet & Social Media | 1.57× | ||
| 17 | Rock music | Music & Radio | 1.54× | ||
| 18 | Art jewelry | Fashion & Accessoires | 1.53× | ||
| 19 | Pop music | Music & Radio | 1.51× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Design Affinity | PREMIUM | 1.37× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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