A data profile of the people who buy, follow and care about Natural skin care in Brazil — modelled from more than twelve digital signal sources. Natural skin care has an estimated audience of 6,476,275 people in Brazil.
The average Natural skin care fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Anti-aging cream, Eye liner, Facial, with strongest over-indexing on Anti-aging cream (5.14× the country average).
Demographically, the Natural skin care audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Natural skin care fan in Brazil is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Natural skin care profile in Brazil.
81.9% are female, 18.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 43.0 |
| Estimated audience size | 6,476,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Natural skin care audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.5% |
| Japan | 7.4% |
| United Kingdom | 4.2% |
Where the Natural skin care audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Acre | ~30K | 1.21× | |
| 02 | Amapá | ~30K | 1.12× | |
| 03 | Roraima | ~20K | 1.12× | |
| 04 | Rondônia | ~60K | 1.05× | |
| 05 | Tocantins | ~40K | 1.04× | |
| 06 | Sergipe | ~70K | 1.03× | |
| 07 | Alagoas | ~90K | 1.00× | |
| 08 | Piauí | ~90K | 1.00× | |
| 09 | Mato Grosso do Sul | ~90K | 0.99× | |
| 10 | Rio Grande do Norte | ~100K | 0.98× | |
| 11 | Paraíba | ~100K | 0.97× | |
| 12 | Amazonas | ~100K | 0.97× | |
| 13 | Maranhão | ~200K | 0.96× | |
| 14 | Mato Grosso | ~100K | 0.96× | |
| 15 | Espírito Santo | ~100K | 0.95× | |
| 16 | Federal District | ~100K | 0.95× | |
| 17 | Pará | ~200K | 0.94× | |
| 18 | Bahia | ~400K | 0.92× | |
| 19 | Pernambuco | ~300K | 0.92× | |
| 20 | Goiás | ~200K | 0.92× | |
| 21 | Ceará | ~300K | 0.91× | |
| 22 | Santa Catarina | ~300K | 0.90× | |
| 23 | Paraná | ~300K | 0.88× | |
| 24 | Rio Grande do Sul | ~300K | 0.88× | |
| 25 | Minas Gerais | ~600K | 0.85× | |
| 26 | Rio de Janeiro | ~500K | 0.84× | |
| 27 | São Paulo | ~1.5M | 0.80× |
The strongest cross-interests of the Natural skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 5.14× | ||
| 02 | Eye liner | Beauty & Wellness | 5.03× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 5.03× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 4.87× | ||
| 05 | Facial | Beauty & Wellness | 4.70× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 4.47× | ||
| 07 | Eye shadow | Beauty & Wellness | 3.98× | ||
| 08 | Sunscreen | Beauty & Wellness | 3.81× | ||
| 09 | Mascara | Beauty & Wellness | 3.55× | ||
| 10 | Lip gloss | Beauty & Wellness | 3.48× | ||
| 11 | Permanent makeup | Beauty & Wellness | 3.28× | ||
| 12 | Lip | Beauty & Wellness | 3.10× | ||
| 13 | Hair conditioner | Beauty & Wellness | 3.02× | ||
| 14 | Sephora | Shopping | 2.81× | ||
| 15 | Eyebrow | Beauty & Wellness | 2.75× | ||
| 16 | Manicure & Pedicure | Beauty & Wellness | 2.71× | ||
| 17 | Skin care | Beauty & Wellness | 2.43× | ||
| 18 | Arezzo | Travel & Leisure | 2.16× | ||
| 19 | Barbie | Movies & TV | 1.97× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.51× | |
| Sustainability | BALANCE | 1.39× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Risk Appetite | THRILL | 0.69× |
Natural skin care has an estimated audience of 6,476,275 people in Brazil, concentrated in São Paulo and Minas Gerais.
81.9% of Natural skin care fans are female, 18.1% are male, with an average age of 43.0 years.
Natural skin care fans show strongest brand affinity for Anti-aging cream (5.14×), Eye liner (5.03×), and Facial (4.7×) over the country average.
Natural skin care fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Natural skin care itself, the audience over-indexes on Eye liner (5.03×), Facial (4.7×), Foundation (cosmetics) (4.87×), and Barbie (1.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Natural skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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