A data profile of the people who buy, follow and care about Lisbon in Portugal — modelled from more than twelve digital signal sources. Lisbon has an estimated audience of 5,270,245 people in Portugal.
The average Lisbon fan in Portugal is 43.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Setúbal District, Porto District.
Top brand affinities include Paris Saint-Germain, Social dance, Hair tutorials, with strongest over-indexing on Paris Saint-Germain (1.55× the country average).
Demographically, the Lisbon audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lisbon fan in Portugal is more female, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Lisbon profile in Portugal.
56.3% are female, 43.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.8 |
| Estimated audience size | 5,270,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Lisbon audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 24.9% |
| Brazil | 15.0% |
| United States | 6.1% |
Where the Lisbon audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2.5M | 6.50× | |
| 02 | Setúbal District | ~900K | 4.59× | |
| 03 | Faro District | ~500K | 1.55× | |
| 04 | Beja District | ~70K | 0.87× | |
| 05 | Leiria District | ~200K | 0.83× | |
| 06 | Bragança District | ~40K | 0.71× | |
| 07 | Évora District | ~60K | 0.66× | |
| 08 | Guarda District | ~40K | 0.66× | |
| 09 | Portalegre District | ~40K | 0.64× | |
| 10 | Vila Real District | ~60K | 0.61× | |
| 11 | Coimbra District | ~200K | 0.58× | |
| 12 | Madeira | ~90K | 0.58× | |
| 13 | Porto District | ~700K | 0.57× | |
| 14 | Santarém District | ~100K | 0.57× | |
| 15 | Castelo Branco District | ~60K | 0.57× | |
| 16 | Azores | ~80K | 0.55× | |
| 17 | Viana do Castelo District | ~70K | 0.53× | |
| 18 | Viseu District | ~90K | 0.50× | |
| 19 | Aveiro District | ~200K | 0.42× | |
| 20 | Braga District | ~200K | 0.36× |
The strongest cross-interests of the Lisbon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Lagos | Business & Career | 1.62× | ||
| 02 | Private bank | Business & Career | 1.61× | ||
| 03 | S.S. Lazio | Sports | 1.61× | ||
| 04 | RPGSHOW Wigs | Beauty & Wellness | 1.59× | ||
| 05 | Music of Nigeria | Music & Radio | 1.58× | ||
| 06 | Boiler Room | Music & Radio | 1.57× | ||
| 07 | Cliphair Extensions | Beauty & Wellness | 1.57× | ||
| 08 | Chicken Licken (restaurant) | Food & Beverages | 1.56× | ||
| 09 | Paris Saint-Germain | Sports | 1.55× | ||
| 10 | Top Hair | Beauty & Wellness | 1.55× | ||
| 11 | Laurent Garnier | Music & Radio | 1.54× | ||
| 12 | Acid Arab | Music & Radio | 1.54× | ||
| 13 | Outdoor Retailer | Shopping | 1.53× | ||
| 14 | Jamie Jones (DJ) | Music & Radio | 1.52× | ||
| 15 | Hair tutorials | Beauty & Wellness | 1.51× | ||
| 16 | Soccer Fans | Sports | 1.51× | ||
| 17 | bodas.net | Internet & Social Media | 1.51× | ||
| 18 | Social dance | Sports | 1.50× | ||
| 19 | Paul Kalkbrenner | Music & Radio | 1.50× | ||
| 20 | Kölsch | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.98× | |
| Creativity | OPEN | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× |
Lisbon has an estimated audience of 5,270,245 people in Portugal, concentrated in Lisbon District and Setúbal District.
56.3% of Lisbon fans are female, 43.7% are male, with an average age of 43.8 years.
Lisbon fans show strongest brand affinity for Paris Saint-Germain (1.55×), Social dance (1.5×), and Hair tutorials (1.51×) over the country average.
Lisbon fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Setúbal District (reach ~900K), and Porto District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Lisbon itself, the audience over-indexes on Social dance (1.5×), Hair tutorials (1.51×), Music of Nigeria (1.58×), and Boiler Room (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Lisbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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