A data profile of the people who buy, follow and care about Praia in Portugal — modelled from more than twelve digital signal sources. Praia has an estimated audience of 1,662,111 people in Portugal.
The average Praia fan in Portugal is 47.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, EDreams, TripAdvisor, with strongest over-indexing on FlixBus (1.52× the country average).
Demographically, the Praia audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Praia fan in Portugal is more female, around 47.5 years old, with strong Indulgence tendencies and a notable affinity for FlixBus.
The key figures that characterise the Praia profile in Portugal.
59.7% are female, 40.3% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 47.5 |
| Estimated audience size | 1,662,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 37% |
of the worldwide Praia audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 63.5% |
| Portugal | 15.4% |
| United States | 3.9% |
Where the Praia audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 4.11× | |
| 02 | Faro District | ~200K | 1.91× | |
| 03 | Setúbal District | ~200K | 1.20× | |
| 04 | Beja District | ~30K | 1.20× | |
| 05 | Leiria District | ~100K | 1.18× | |
| 06 | Lisbon District | ~500K | 0.91× | |
| 07 | Aveiro District | ~100K | 0.87× | |
| 08 | Azores | ~40K | 0.87× | |
| 09 | Porto District | ~300K | 0.81× | |
| 10 | Santarém District | ~60K | 0.81× | |
| 11 | Coimbra District | ~60K | 0.78× | |
| 12 | Évora District | ~20K | 0.76× | |
| 13 | Viana do Castelo District | ~30K | 0.69× | |
| 14 | Braga District | ~100K | 0.68× | |
| 15 | Viseu District | ~40K | 0.64× | |
| 16 | Portalegre District | ~10K | 0.64× | |
| 17 | Castelo Branco District | ~20K | 0.60× | |
| 18 | Guarda District | ~10K | 0.57× | |
| 19 | Vila Real District | ~20K | 0.51× | |
| 20 | Bragança District | ~9K | 0.49× |
The strongest cross-interests of the Praia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.40× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.81× | ||
| 03 | Popcorn | Food & Beverages | 1.80× | ||
| 04 | Cappuccino | Food & Beverages | 1.72× | ||
| 05 | EDreams | Travel & Leisure | 1.69× | ||
| 06 | Microwave oven | Home & Garden | 1.66× | ||
| 07 | Samba | Music & Radio | 1.66× | ||
| 08 | Herbalism | Health | 1.62× | ||
| 09 | Rio Ave F.C. | Sports | 1.59× | ||
| 10 | MSN | News | 1.58× | ||
| 11 | Rayo Vallecano | Travel & Leisure | 1.57× | ||
| 12 | Rail transport | Travel & Leisure | 1.55× | ||
| 13 | Momondo | Travel & Leisure | 1.54× | ||
| 14 | Cortefiel | Fashion & Accessoires | 1.54× | ||
| 15 | FlixBus | Cars & Mobility | 1.52× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.52× | ||
| 17 | Zoo | Kids & Family | 1.52× | ||
| 18 | Boutique hotel | Travel & Leisure | 1.50× | ||
| 19 | Essential oil | Home & Garden | 1.50× | ||
| 20 | Calzedonia | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Mindfulness | BALANCE | 0.92× | |
| Spirituality | BALANCE | 0.94× |
Praia has an estimated audience of 1,662,111 people in Portugal, concentrated in Lisbon District and Porto District.
59.7% of Praia fans are female, 40.3% are male, with an average age of 47.5 years.
Praia fans show strongest brand affinity for FlixBus (1.52×), EDreams (1.69×), and TripAdvisor (1.52×) over the country average.
Praia fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Praia itself, the audience over-indexes on EDreams (1.69×), TripAdvisor (1.52×), MSN (1.58×), and Microwave oven (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Praia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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