A data profile of the people who buy, follow and care about New York City in Italy — modelled from more than twelve digital signal sources. New York City has an estimated audience of 7,900,065 people in Italy.
The average New York City fan in Italy is 40.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Summer vacation, Ligue 1, Trivago, with strongest over-indexing on Summer vacation (1.78× the country average).
Demographically, the New York City audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical New York City fan in Italy is balanced, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Summer vacation.
The key figures that characterise the New York City profile in Italy.
52.7% are female, 47.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.8 |
| Estimated audience size | 7,900,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide New York City audience comes from Italy.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.99× | |
| 02 | Lombardy | ~1.5M | 1.19× | |
| 03 | Campania | ~1M | 1.16× | |
| 04 | Lazio | ~1M | 1.06× | |
| 05 | Tuscany | ~600K | 1.06× | |
| 06 | Veneto | ~700K | 1.05× | |
| 07 | Sicilia | ~700K | 1.04× | |
| 08 | Piedmont | ~600K | 1.01× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.01× | |
| 10 | Emilia-Romagna | ~600K | 1.00× | |
| 11 | Puglia | ~500K | 0.99× | |
| 12 | Abruzzo | ~200K | 0.97× | |
| 13 | Aosta Valley | ~20K | 0.96× | |
| 14 | Molise | ~40K | 0.95× | |
| 15 | Sardinia | ~200K | 0.93× | |
| 16 | Basilicata | ~70K | 0.93× | |
| 17 | Umbria | ~100K | 0.92× | |
| 18 | Marche | ~200K | 0.91× | |
| 19 | Calabria | ~200K | 0.88× | |
| 20 | Liguria | ~200K | 0.86× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social influence | Politics & Society | 2.07× | ||
| 02 | Supermodel | Fashion & Accessoires | 1.84× | ||
| 03 | Snapchat | Internet & Social Media | 1.82× | ||
| 04 | Ligue 1 | Sports | 1.79× | ||
| 05 | Summer vacation | Travel & Leisure | 1.78× | ||
| 06 | Gay pride | Politics & Society | 1.75× | ||
| 07 | Everton F.C. | Sports | 1.74× | ||
| 08 | Men's Fashion | Fashion & Accessoires | 1.73× | ||
| 09 | Dante | Sports | 1.70× | ||
| 10 | Outdoor Photographer | Arts & Culture | 1.66× | ||
| 11 | Bollywood movies | Movies & TV | 1.63× | ||
| 12 | Makeup brush | Beauty & Wellness | 1.60× | ||
| 13 | Lip gloss | Beauty & Wellness | 1.59× | ||
| 14 | Trivago | Travel & Leisure | 1.58× | ||
| 15 | Transgenderism | Politics & Society | 1.58× | ||
| 16 | Funny Videos | Internet & Social Media | 1.57× | ||
| 17 | Aerial photography | Technology & Electronics | 1.57× | ||
| 18 | Underground hip hop | Music & Radio | 1.51× | ||
| 19 | Photo shoot | Technology & Electronics | 1.51× | ||
| 20 | PlayStation Store | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.04× | |
| Social Media Usage | JOY | 1.02× | |
| Mindfulness | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.74× | |
| Tradition | CONSERVATISM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.76× |
New York City has an estimated audience of 7,900,065 people in Italy, concentrated in Lombardy and Campania.
52.7% of New York City fans are female, 47.3% are male, with an average age of 40.8 years.
New York City fans show strongest brand affinity for Summer vacation (1.78×), Ligue 1 (1.79×), and Trivago (1.58×) over the country average.
New York City fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Ligue 1 (1.79×), Trivago (1.58×), Outdoor Photographer (1.66×), and Lip gloss (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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