A data profile of the people who buy, follow and care about Air India in India — modelled from more than twelve digital signal sources. Air India has an estimated audience of 4,727,834 people in India.
The average Air India fan in India is 33.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Air India Express, SpiceJet, Swades, with strongest over-indexing on Air India Express (25.05× the country average).
Demographically, the Air India audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Air India fan in India is more male, around 33.0 years old, with strong Travelling tendencies and a notable affinity for Air India Express.
The key figures that characterise the Air India profile in India.
24.5% are female, 75.5% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 33.0 |
| Estimated audience size | 4,727,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Air India audience comes from India.
| Country | Share |
|---|---|
| India | 28.6% |
| United Kingdom | 9.2% |
| United States | 8.1% |
Where the Air India audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~10K | 2.93× | |
| 02 | Haryana | ~100K | 2.15× | |
| 03 | Maharashtra | ~500K | 1.96× | |
| 04 | Karnataka | ~200K | 1.68× | |
| 05 | Punjab (region) | ~90K | 1.51× | |
| 06 | Gujarat | ~200K | 1.43× | |
| 07 | Telangana | ~90K | 1.30× | |
| 08 | Jammu and Kashmir | ~30K | 1.22× | |
| 09 | Kerala | ~90K | 1.21× | |
| 10 | Tamil Nadu | ~100K | 1.17× | |
| 11 | West Bengal | ~100K | 1.00× | |
| 12 | Uttarakhand | ~20K | 0.93× | |
| 13 | Manipur | ~5K | 0.92× | |
| 14 | Uttar Pradesh | ~200K | 0.88× | |
| 15 | Andhra Pradesh | ~50K | 0.83× | |
| 16 | Assam | ~40K | 0.76× | |
| 17 | Rajasthan | ~70K | 0.67× | |
| 18 | Himachal Pradesh | ~10K | 0.65× | |
| 19 | Sikkim | ~1K | 0.65× | |
| 20 | Odisha | ~30K | 0.63× | |
| 21 | Chhattisgarh | ~20K | 0.59× | |
| 22 | Tripura | ~4K | 0.59× | |
| 23 | Meghalaya | ~3K | 0.59× | |
| 24 | Nagaland | ~2K | 0.58× | |
| 25 | Madhya Pradesh | ~50K | 0.57× | |
| 26 | Jharkhand | ~20K | 0.52× | |
| 27 | Arunachal Pradesh | ~1K | 0.50× | |
| 28 | Bihar | ~40K | 0.46× | |
| 29 | Mizoram | ~1K | 0.39× |
The strongest cross-interests of the Air India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drone racing | Sports | 31.33× | ||
| 02 | Air India Express | Travel & Leisure | 25.05× | ||
| 03 | Star Alliance | Travel & Leisure | 22.43× | ||
| 04 | Gulf Air | Travel & Leisure | 21.24× | ||
| 05 | SpiceJet | Travel & Leisure | 15.57× | ||
| 06 | Swades | Movies & TV | 14.61× | ||
| 07 | Jet Airways | Travel & Leisure | 14.07× | ||
| 08 | Low-cost carrier | Travel & Leisure | 7.97× | ||
| 09 | Logistics (musician) | Music & Radio | 7.19× | ||
| 10 | AirAsia | Travel & Leisure | 6.72× | ||
| 11 | Current affairs (news format) | News | 5.07× | ||
| 12 | Web 2.0 | Technology & Electronics | 4.69× | ||
| 13 | Landscape | Travel & Leisure | 4.15× | ||
| 14 | Airplane | Cars & Mobility | 3.43× | ||
| 15 | Airline | Travel & Leisure | 3.17× | ||
| 16 | Airbnb | Travel & Leisure | 2.55× | ||
| 17 | Employment | Business & Career | 2.09× | ||
| 18 | FIFA World Cup | Sports | 1.69× | ||
| 19 | States and union territories of India | Travel & Leisure | 1.69× | ||
| 20 | International Chamber of Commerce | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.11× | |
| Quality Awareness | PREMIUM | 1.54× | |
| Price Sensitivity | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Spirituality | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.99× |
Air India's target market in India covers an estimated 4,727,834 people, concentrated in Maharashtra and Uttar Pradesh.
24.5% of the Air India audience are female, 75.5% are male, with an average age of 33.0 years.
Air India fans show strongest brand affinity for Air India Express (25.05×), SpiceJet (15.57×), and Swades (14.61×) over the country average.
Air India fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Air India itself, the audience over-indexes on SpiceJet (15.57×), Swades (14.61×), Gulf Air (21.24×), and Star Alliance (22.43×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Air India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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