A data profile of the people who buy, follow and care about Web 2.0 in India — modelled from more than twelve digital signal sources. Web 2.0 has an estimated audience of 4,227,353 people in India.
Web 2.0 has an estimated audience of 4,227,353 people in India. 22.4% are female, 77.6% are male, average age 32.0. Top brand affinities: Videography, Air India, Real property, Edward Norton, SEMrush.
Top brand affinities include Videography, Air India, Real property, with strongest over-indexing on Videography (4.22× the country average).
Demographically, the Web 2.0 audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Web 2.0 fan in India is more male, around 32.0 years old, with strong Community Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Web 2.0 profile in India.
22.4% are female, 77.6% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 32.0 |
| Estimated audience size | 4,227,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Web 2.0 audience comes from India.
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 8.0% |
| Brazil | 5.2% |
The strongest cross-interests of the Web 2.0 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 7.38× | ||
| 02 | AMC (TV channel) | Movies & TV | 7.38× | ||
| 03 | Rey Mysterio | Sports | 7.38× | ||
| 04 | Italo disco | Music & Radio | 7.38× | ||
| 05 | SEMrush | Internet & Social Media | 7.16× | ||
| 06 | Jim Carrey | Movies & TV | 4.88× | ||
| 07 | Air India | Travel & Leisure | 4.69× | ||
| 08 | Alibaba.com | Shopping | 4.58× | ||
| 09 | Videography | Internet & Social Media | 4.22× | ||
| 10 | Zootopia | Movies & TV | 4.18× | ||
| 11 | Spanish language | Politics & Society | 3.63× | ||
| 12 | Brock Lesnar | Sports | 3.45× | ||
| 13 | Roman Reigns | Sports | 3.23× | ||
| 14 | Real property | Home & Garden | 3.11× | ||
| 15 | Forex Online Trading | Business & Career | 2.42× | ||
| 16 | forex trader | Business & Career | 2.24× | ||
| 17 | Forex Factory | Business & Career | 2.21× | ||
| 18 | OnePlus | Technology & Electronics | 1.64× | ||
| 19 | Digital photography | Business & Career | 1.63× | ||
| 20 | True Detective | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Creativity | OPEN | 0.66× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Web 2.0. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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