A data profile of the people who buy, follow and care about Web 2.0 in Brazil — modelled from more than twelve digital signal sources. Web 2.0 has an estimated audience of 4,574,116 people in Brazil.
Web 2.0 has an estimated audience of 4,574,116 people in Brazil. 57.2% are female, 42.8% are male, average age 39.7. Top brand affinities: Music download, Zoom!, Coritiba Foot Ball Club, The Big Bang Theory, Megan Fox.
Top brand affinities include Music download, Zoom!, Coritiba Foot Ball Club, with strongest over-indexing on Music download (2.59× the country average).
Demographically, the Web 2.0 audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Web 2.0 fan in Brazil is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Music download.
The key figures that characterise the Web 2.0 profile in Brazil.
57.2% are female, 42.8% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 39.7 |
| Estimated audience size | 4,574,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Web 2.0 audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 8.0% |
| Brazil | 5.2% |
The strongest cross-interests of the Web 2.0 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 4.24× | ||
| 02 | Megan Fox | Movies & TV | 4.24× | ||
| 03 | Scarlett Johansson | Movies & TV | 4.24× | ||
| 04 | Elle Fanning | Movies & TV | 4.24× | ||
| 05 | Iberia (airline) | Travel & Leisure | 4.24× | ||
| 06 | Toy Story (franchise) | Movies & TV | 4.24× | ||
| 07 | Nicole Kidman | Movies & TV | 4.24× | ||
| 08 | Borussia Dortmund | Sports | 4.18× | ||
| 09 | Jim Carrey | Movies & TV | 3.90× | ||
| 10 | Margot Robbie | Movies & TV | 3.63× | ||
| 11 | The Big Bang Theory | Movies & TV | 3.20× | ||
| 12 | Rick and Morty | Movies & TV | 3.19× | ||
| 13 | Spanish language | Politics & Society | 2.60× | ||
| 14 | Music download | Technology & Electronics | 2.59× | ||
| 15 | Coritiba Foot Ball Club | Sports | 2.39× | ||
| 16 | Public transport | Cars & Mobility | 2.10× | ||
| 17 | Stranger Things | Movies & TV | 1.61× | ||
| 18 | Rock music | Music & Radio | 1.55× | ||
| 19 | Esporte Clube Bahia | Sports | 1.54× | ||
| 20 | Pop music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.05× | |
| Individualism | JOY | 1.44× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Web 2.0. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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