Web 2.0 Audience in Germany
Web 2.0 has an estimated audience of 3,627,247 people in Germany. 51.2% are female, 48.8% are male, average age 41.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Brandenburg. Top brand affinities: Este, Veneto, Israel, Cachorro, Snow White (Fables), Esra Erol.
The average Web 2.0 fan in Germany is 41.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Brandenburg. Top brand affinities include Este, Veneto, Israel, Cachorro, with strongest over-indexing on Este, Veneto (2.26× the country average). Demographically, the Web 2.0 audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Web 2.0 fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.1 |
| Estimated audience size | 3,627,247 |
Audience persona
The typical Web 2.0 fan in Germany is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Este, Veneto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 246,434 | 0.5× |
| Nordrhein-Westfalen | 231,918 | 0.29× |
| Brandenburg | 229,780 | 2.04× |
| Bayern | 221,268 | 0.38× |
| Niedersachsen | 211,830 | 0.6× |
| Sachsen-Anhalt | 210,806 | 2.24× |
| Rheinland-Pfalz | 204,576 | 1.13× |
| Schleswig-Holstein | 186,303 | 1.43× |
| Hessen | 180,489 | 0.65× |
| Berlin | 159,327 | 0.98× |
| Sachsen | 134,744 | 0.76× |
| Thüringen | 129,327 | 1.4× |
| Hamburg | 107,238 | 1.31× |
| Bremen | 80,825 | 2.61× |
| Mecklenburg-Vorpommern | 55,234 | 0.8× |
| Saarland | 54,908 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Este, Veneto | 2.26× | Travel & Leisure |
| Israel | 1.71× | Travel & Leisure |
| Cachorro | 2.71× | Pets & Animals |
| Snow White (Fables) | 1.75× | Literature |
| Esra Erol | 4.24× | Movies & TV |
| Buying a House | 4.4× | Home & Garden |
| Medieval fantasy | 7.8× | Literature |
| Bank account | 1.99× | Business & Career |
| Nurse education | 1.6× | Kids & Family |
| Irish Ferries | 6.35× | Cars & Mobility |
| Kodi (software) | 1.78× | Technology & Electronics |
| Home Delivery | 1.52× | Food & Beverages |
| The Journey (1959 film) | 7.69× | Movies & TV |
| Buying and Selling Real Estate | 3.73× | Home & Garden |
| Golem | 1.65× | Technology & Electronics |
| Ipekyol | 1.96× | Shopping |
| Fatteh | 5.1× | Food & Beverages |
| Information sensitivity | 2.32× | Technology & Electronics |
| Vaani Kapoor | 11.52× | Movies & TV |
| Faberlic | 15.79× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| DIY Mentality | THRILL | 1.42 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.29 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 8.0% |
| Brazil | 5.2% |
See Web 2.0 audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web 2.0 have in Germany?
Web 2.0 has an estimated audience of 3,627,247 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Web 2.0 fans?
51.2% of Web 2.0 fans are female, 48.8% are male, with an average age of 41.1 years.
Which brands do Web 2.0 fans like most?
Web 2.0 fans show strongest brand affinity for Este, Veneto (2.26×), Israel (1.71×), and Cachorro (2.71×) over the country average.
Where do Web 2.0 fans live in Germany?
Web 2.0 fans in Germany are most concentrated in Baden-Württemberg (reach 246,434), Nordrhein-Westfalen (reach 231,918), and Brandenburg (reach 229,780). These three regions account for the largest share of the active audience.
What other brands do Web 2.0 fans also like?
Beyond Web 2.0 itself, the audience over-indexes on Israel (1.71×), Cachorro (2.71×), Snow White (Fables) (1.75×), and Esra Erol (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web 2.0. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.