Web 2.0 Audience in United States
Web 2.0 has an estimated audience of 16,966,321 people in United States. 56.3% are female, 43.7% are male, average age 40.7. Top regions: Oklahoma, Kentucky, Alabama. Top brand affinities: Nationality, Historic site, Progressive rock, Natural rubber, JDSU.
The average Web 2.0 fan in United States is 40.7 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Kentucky, Alabama. Top brand affinities include Nationality, Historic site, Progressive rock, with strongest over-indexing on Nationality (3.6× the country average). Demographically, the Web 2.0 audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Web 2.0 fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.7 |
| Estimated audience size | 16,966,321 |
Audience persona
The typical Web 2.0 fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oklahoma | 403,368 | 2.14× |
| Kentucky | 396,976 | 1.87× |
| Alabama | 384,255 | 1.62× |
| Tennessee | 366,071 | 1.08× |
| South Carolina | 363,451 | 1.42× |
| Indiana | 354,121 | 1.14× |
| Missouri | 342,955 | 1.25× |
| Florida | 340,321 | 0.3× |
| California | 338,956 | 0.18× |
| Texas | 338,368 | 0.23× |
| North Carolina | 329,278 | 0.65× |
| Ohio | 327,942 | 0.63× |
| Georgia | 326,608 | 0.62× |
| Michigan | 326,463 | 0.74× |
| Wisconsin | 324,725 | 1.27× |
| Arizona | 312,720 | 0.9× |
| Pennsylvania | 311,347 | 0.54× |
| Connecticut | 308,779 | 1.81× |
| Nevada | 306,639 | 1.87× |
| Oregon | 302,724 | 1.56× |
| Virginia | 298,972 | 0.72× |
| Maryland | 297,470 | 1.02× |
| New Jersey | 296,751 | 0.69× |
| Illinois | 292,025 | 0.52× |
| Minnesota | 290,129 | 1.19× |
| New York | 288,005 | 0.3× |
| Massachusetts | 287,152 | 0.86× |
| Washington | 280,309 | 0.82× |
| Colorado | 279,527 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.6× | Politics & Society |
| Historic site | 6.32× | Arts & Culture |
| Progressive rock | 1.85× | Music & Radio |
| Natural rubber | 1.75× | Cars & Mobility |
| JDSU | 2.56× | Business & Career |
| Home equity | 1.62× | Home & Garden |
| 3D printing | 2.01× | Technology & Electronics |
| Halsey, Oregon | 6.32× | Travel & Leisure |
| Bank account | 1.85× | Business & Career |
| Litter box | 1.52× | Pets & Animals |
| Mothercare | 1.94× | Kids & Family |
| Canis | 5.93× | Pets & Animals |
| Home staging | 2.87× | Home & Garden |
| Kendra Scott | 1.61× | Fashion & Accessoires |
| Nuts (film) | 2.96× | Movies & TV |
| Urban horticulture | 1.6× | Home & Garden |
| Nebraska Cornhuskers football | 1.6× | Sports |
| Buying and Selling Real Estate | 3.44× | Home & Garden |
| Nurse educator | 3.28× | Kids & Family |
| Electrolyte | 2.02× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Luxury Orientation | PREMIUM | 1.64 |
| Travelling | THRILL | 1.57 |
| Patriotism | CONSERVATISM | 1.53 |
| Design Affinity | PREMIUM | 1.51 |
| Family Orientation | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 8.0% |
| Brazil | 5.2% |
See Web 2.0 audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Web 2.0 have in United States?
Web 2.0 has an estimated audience of 16,966,321 people in United States, concentrated in Oklahoma and Kentucky.
What is the gender split and age of Web 2.0 fans?
56.3% of Web 2.0 fans are female, 43.7% are male, with an average age of 40.7 years.
Which brands do Web 2.0 fans like most?
Web 2.0 fans show strongest brand affinity for Nationality (3.6×), Historic site (6.32×), and Progressive rock (1.85×) over the country average.
Where do Web 2.0 fans live in United States?
Web 2.0 fans in United States are most concentrated in Oklahoma (reach 403,368), Kentucky (reach 396,976), and Alabama (reach 384,255). These three regions account for the largest share of the active audience.
What other brands do Web 2.0 fans also like?
Beyond Web 2.0 itself, the audience over-indexes on Historic site (6.32×), Progressive rock (1.85×), Natural rubber (1.75×), and JDSU (2.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Web 2.0. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.