Rascasse Audience Intelligence

Web 2.0 Audience in United States

A data profile of the people who buy, follow and care about Web 2.0 in United States — modelled from more than twelve digital signal sources. Web 2.0 has an estimated audience of 16,966,321 people in United States.

#1380among Topic in United States#94in Technology & Electronics

The average Web 2.0 fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Diary, Real property, with strongest over-indexing on Google Maps (5.1× the country average).

Demographically, the Web 2.0 audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Web 2.0 fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web 2.0 profile in United States.

Audience size
17M
in United States
Gender
56.3%♀
43.7% male
Age
40.7
average years
Country rank
#2016
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web 2.0 fans

56.3% are female, 43.7% are male, average age 40.7.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Web 2.0 audience in United States
MetricValue
Female56.3%
Male43.7%
Average age40.7
Estimated audience size16,966,321
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Web 2.0 audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Web 2.0 audience comes from United States.

Worldwide audience distribution share by country for Web 2.0
CountryShare
United States19.4%
Italy8.0%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web 2.0 audience in United States is strongest.

Fig. 05

Top regions by affinity

Web 2.0 fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.12×
02Kentucky~200K1.09×
03Connecticut~200K1.09×
04Nevada~200K1.09×
05Alabama~300K1.07×
06Oregon~200K1.06×
07South Carolina~300K1.05×
08Missouri~300K1.03×
09Wisconsin~300K1.03×
10Minnesota~200K1.02×
11Tennessee~300K1.01×
12Indiana~300K1.01×
13Maryland~300K1.00×
14Colorado~300K1.00×
15Arizona~300K0.99×
16Washington~300K0.98×
17Massachusetts~300K0.98×
18Michigan~400K0.97×
19New Jersey~400K0.97×
20Virginia~400K0.97×
21Ohio~500K0.96×
22Georgia~500K0.96×
23North Carolina~500K0.96×
24Pennsylvania~500K0.95×
25Illinois~500K0.95×
26Texas~1.5M0.92×
27Florida~1M0.92×
28New York~900K0.92×
29California~1.5M0.91×
Fig. 06

Affinity by region

Affinity by region — Web 2.0, United States
0.91×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web 2.0 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web 2.0 audience
#·InterestCategoryAffinity×
01Christoph WaltzMovies & TV6.32×
02Google MapsInternet & Social Media5.10×
03Berlin WallTravel & Leisure5.05×
04DiaryKids & Family4.62×
05DuckDuckGoInternet & Social Media3.61×
06Fine-art photographyTechnology & Electronics3.07×
07Web serverTechnology & Electronics2.85×
08Enterprise Rent-A-CarCars & Mobility2.70×
09Gaming computerTechnology & Electronics2.66×
10Travel photographyTechnology & Electronics2.58×
11Real propertyHome & Garden2.52×
12Master of Business AdministrationBusiness & Career2.42×
13Long hairBeauty & Wellness2.24×
14Lace wigBeauty & Wellness2.11×
15Hair straighteningBeauty & Wellness2.07×
16High schoolBusiness & Career1.93×
17GeneticsKids & Family1.88×
18Google FlightsTravel & Leisure1.84×
19Digital photographyBusiness & Career1.77×
20Subscription business modelShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web 2.0 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web 2.0 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
TravellingTHRILL1.42×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web 2.0 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
DIY MentalityTHRILL0.92×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web 2.0 have in United States?

Web 2.0 has an estimated audience of 16,966,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web 2.0 fans?

56.3% of Web 2.0 fans are female, 43.7% are male, with an average age of 40.7 years.

03

Which brands do Web 2.0 fans like most?

Web 2.0 fans show strongest brand affinity for Google Maps (5.1×), Diary (4.62×), and Real property (2.52×) over the country average.

04

Where do Web 2.0 fans live in United States?

Web 2.0 fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Web 2.0 fans also like?

Beyond Web 2.0 itself, the audience over-indexes on Diary (4.62×), Real property (2.52×), Enterprise Rent-A-Car (2.7×), and DuckDuckGo (3.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Web 2.0 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web 2.0. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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