A data profile of the people who buy, follow and care about Emirates in India — modelled from more than twelve digital signal sources. Emirates has an estimated audience of 3,204,441 people in India.
The average Emirates fan in India is 32.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Tamil Nadu.
Top brand affinities include Lufthansa, American Airlines, Property insurance, with strongest over-indexing on Lufthansa (11.85× the country average).
Demographically, the Emirates audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Emirates fan in India is more male, around 32.1 years old, with strong Design Affinity tendencies and a notable affinity for Lufthansa.
The key figures that characterise the Emirates profile in India.
25.4% are female, 74.6% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 32.1 |
| Estimated audience size | 3,204,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 9% |
of the worldwide Emirates audience comes from India.
| Country | Share |
|---|---|
| United Arab Emirates | 11.7% |
| United Kingdom | 9.3% |
| United States | 7.1% |
Where the Emirates audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 3.18× | |
| 02 | Telangana | ~100K | 2.23× | |
| 03 | Tamil Nadu | ~200K | 2.20× | |
| 04 | Karnataka | ~200K | 2.08× | |
| 05 | Maharashtra | ~300K | 2.04× | |
| 06 | Gujarat | ~200K | 1.93× | |
| 07 | Goa | ~5K | 1.47× | |
| 08 | Haryana | ~50K | 1.26× | |
| 09 | Punjab (region) | ~50K | 1.20× | |
| 10 | West Bengal | ~100K | 1.19× | |
| 11 | Manipur | ~4K | 1.05× | |
| 12 | Andhra Pradesh | ~40K | 1.02× | |
| 13 | Sikkim | ~1K | 0.71× | |
| 14 | Uttarakhand | ~10K | 0.69× | |
| 15 | Nagaland | ~2K | 0.69× | |
| 16 | Arunachal Pradesh | ~1K | 0.61× | |
| 17 | Tripura | ~3K | 0.60× | |
| 18 | Mizoram | ~1K | 0.59× | |
| 19 | Meghalaya | ~2K | 0.58× | |
| 20 | Assam | ~20K | 0.57× | |
| 21 | Uttar Pradesh | ~90K | 0.56× | |
| 22 | Rajasthan | ~40K | 0.55× | |
| 23 | Jammu and Kashmir | ~7K | 0.50× | |
| 24 | Jharkhand | ~10K | 0.49× | |
| 25 | Odisha | ~20K | 0.48× | |
| 26 | Himachal Pradesh | ~6K | 0.47× | |
| 27 | Madhya Pradesh | ~30K | 0.43× | |
| 28 | Chhattisgarh | ~9K | 0.43× | |
| 29 | Bihar | ~20K | 0.30× |
The strongest cross-interests of the Emirates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgin Atlantic | Travel & Leisure | 20.00× | ||
| 02 | FlightAware | Travel & Leisure | 17.39× | ||
| 03 | Philippine Airlines | Travel & Leisure | 17.30× | ||
| 04 | Lufthansa | Travel & Leisure | 11.85× | ||
| 05 | American Airlines | Travel & Leisure | 11.13× | ||
| 06 | United Airlines | Travel & Leisure | 10.82× | ||
| 07 | Air France | Travel & Leisure | 10.76× | ||
| 08 | Air Arabia | Travel & Leisure | 10.52× | ||
| 09 | Taco Bell | Food & Beverages | 10.16× | ||
| 10 | Cathay Pacific | Travel & Leisure | 10.06× | ||
| 11 | Spirit Airlines | Travel & Leisure | 10.04× | ||
| 12 | Vistara | Travel & Leisure | 9.94× | ||
| 13 | Air Canada | Travel & Leisure | 9.09× | ||
| 14 | Onitsuka Tiger | Fashion & Accessoires | 8.30× | ||
| 15 | Vietnam Airlines | Travel & Leisure | 8.18× | ||
| 16 | British Airways | Travel & Leisure | 7.88× | ||
| 17 | Property insurance | Home & Garden | 7.82× | ||
| 18 | KLM | Travel & Leisure | 7.03× | ||
| 19 | Airline | Travel & Leisure | 3.50× | ||
| 20 | Burger King | Food & Beverages | 3.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.19× | |
| Travelling | THRILL | 1.89× | |
| Career Orientation | POWER | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Mindfulness | BALANCE | 1.07× |
Emirates's target market in India covers an estimated 3,204,441 people, concentrated in Maharashtra and Gujarat.
25.4% of the Emirates audience are female, 74.6% are male, with an average age of 32.1 years.
Emirates fans show strongest brand affinity for Lufthansa (11.85×), American Airlines (11.13×), and Property insurance (7.82×) over the country average.
Emirates fans in India are most concentrated in Maharashtra (reach ~300K), Gujarat (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Emirates itself, the audience over-indexes on American Airlines (11.13×), Property insurance (7.82×), Taco Bell (10.16×), and Air France (10.76×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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