A data profile of the people who buy, follow and care about Air India Express in India — modelled from more than twelve digital signal sources. Air India Express has an estimated audience of 4,294,161 people in India.
Air India Express has an estimated audience of 4,294,161 people in India. 16.2% are female, 83.8% are male, average age 36.7. Top brand affinities: Air India, Four Points by Sheraton, Mission: Impossible, Low-cost carrier, Maldives.
Top brand affinities include Air India, Four Points by Sheraton, Mission: Impossible, with strongest over-indexing on Air India (25.05× the country average).
Demographically, the Air India Express audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Air India Express fan in India is more male, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Air India.
The key figures that characterise the Air India Express profile in India.
16.2% are female, 83.8% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 16.2% |
| Male | 83.8% |
| Average age | 36.7 |
| Estimated audience size | 4,294,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 8% |
of the worldwide Air India Express audience comes from India.
| Country | Share |
|---|---|
| India | 44.7% |
| United Arab Emirates | 20.4% |
| Qatar | 6.7% |
The strongest cross-interests of the Air India Express audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Four Points by Sheraton | Travel & Leisure | 101.11× | ||
| 02 | Air India | Travel & Leisure | 25.05× | ||
| 03 | Mission: Impossible | Movies & TV | 17.51× | ||
| 04 | Low-cost carrier | Travel & Leisure | 15.70× | ||
| 05 | 24 Hours of Le Mans | Sports | 15.32× | ||
| 06 | QVC | Movies & TV | 13.90× | ||
| 07 | Ryan Gosling | Movies & TV | 11.58× | ||
| 08 | Thomas Cook | Business & Career | 11.43× | ||
| 09 | Thai Airways | Travel & Leisure | 10.90× | ||
| 10 | TP-Link | Technology & Electronics | 10.34× | ||
| 11 | Maldives | Travel & Leisure | 9.15× | ||
| 12 | Sandra Bullock | Movies & TV | 8.93× | ||
| 13 | Pension | Business & Career | 8.41× | ||
| 14 | Cheapflights | Travel & Leisure | 8.08× | ||
| 15 | Japan Airlines | Travel & Leisure | 7.86× | ||
| 16 | All Nippon Airways | Travel & Leisure | 7.57× | ||
| 17 | United Airlines | Travel & Leisure | 7.14× | ||
| 18 | Turkish Airlines | Travel & Leisure | 6.25× | ||
| 19 | MakeMyTrip | Travel & Leisure | 4.19× | ||
| 20 | TripAdvisor | Travel & Leisure | 3.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.25× | |
| Convenience Orientation | PREMIUM | 2.93× | |
| Travelling | THRILL | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.61× | |
| Creativity | OPEN | 0.64× | |
| Urban Lifestyle | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Air India Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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