A data profile of the people who buy, follow and care about Virus in India — modelled from more than twelve digital signal sources. Virus has an estimated audience of 5,828,649 people in India.
Virus has an estimated audience of 5,828,649 people in India. 24.2% are female, 75.8% are male, average age 31.9. Top brand affinities: True Detective, Henry Cavill, Honeywell, Videography, Keira Knightley.
Top brand affinities include True Detective, Henry Cavill, Honeywell, with strongest over-indexing on True Detective (3.04× the country average).
Demographically, the Virus audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Virus fan in India is more male, around 31.9 years old, with strong Career Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Virus profile in India.
24.2% are female, 75.8% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 31.9 |
| Estimated audience size | 5,828,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Virus audience comes from India.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honeywell | Home & Garden | 9.16× | ||
| 02 | Amy Adams | Movies & TV | 7.85× | ||
| 03 | Keira Knightley | Movies & TV | 6.07× | ||
| 04 | Henry Cavill | Movies & TV | 4.56× | ||
| 05 | Better Call Saul | Movies & TV | 4.56× | ||
| 06 | American Airlines | Travel & Leisure | 4.56× | ||
| 07 | Amsterdam | Travel & Leisure | 4.20× | ||
| 08 | Ryan Reynolds | Movies & TV | 4.09× | ||
| 09 | Netherlands | Travel & Leisure | 3.81× | ||
| 10 | Outlet store | Shopping | 3.08× | ||
| 11 | True Detective | Movies & TV | 3.04× | ||
| 12 | Videography | Internet & Social Media | 2.74× | ||
| 13 | Real property | Home & Garden | 2.49× | ||
| 14 | Dailymotion | Movies & TV | 2.39× | ||
| 15 | New York City | Travel & Leisure | 2.12× | ||
| 16 | Biology | Health | 2.03× | ||
| 17 | OnePlus | Technology & Electronics | 1.81× | ||
| 18 | Young's | Food & Beverages | 1.59× | ||
| 19 | Career development | Business & Career | 1.52× | ||
| 20 | Buddhism | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Spirituality | BALANCE | 1.32× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Tradition | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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