A data profile of the people who buy, follow and care about Virus in Brazil — modelled from more than twelve digital signal sources. Virus has an estimated audience of 6,135,605 people in Brazil.
Virus has an estimated audience of 6,135,605 people in Brazil. 65.9% are female, 34.1% are male, average age 41.8. Top brand affinities: MSN, Medicine, Soul music, Jazz music, Fragrances.
Top brand affinities include MSN, Medicine, Soul music, with strongest over-indexing on MSN (2.6× the country average).
Demographically, the Virus audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Virus fan in Brazil is more female, around 41.8 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Virus profile in Brazil.
65.9% are female, 34.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 41.8 |
| Estimated audience size | 6,135,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Virus audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.60× | ||
| 02 | Bossa nova | Music & Radio | 2.12× | ||
| 03 | Medicine | Business & Career | 1.85× | ||
| 04 | Soul music | Music & Radio | 1.83× | ||
| 05 | Documentary movies | Movies & TV | 1.76× | ||
| 06 | Microsoft | Technology & Electronics | 1.75× | ||
| 07 | Action movies | Movies & TV | 1.74× | ||
| 08 | Jazz music | Music & Radio | 1.73× | ||
| 09 | Hypermarket | Shopping | 1.67× | ||
| 10 | Basketball | Sports | 1.66× | ||
| 11 | Heavy metal music | Music & Radio | 1.65× | ||
| 12 | Electrolux | Home & Garden | 1.65× | ||
| 13 | Telecommunication | Technology & Electronics | 1.63× | ||
| 14 | Radio | Technology & Electronics | 1.57× | ||
| 15 | Spotify | Internet & Social Media | 1.54× | ||
| 16 | X | Internet & Social Media | 1.54× | ||
| 17 | Samsung | Technology & Electronics | 1.54× | ||
| 18 | College | Business & Career | 1.54× | ||
| 19 | Fragrances | Beauty & Wellness | 1.53× | ||
| 20 | Electronic music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.75× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Spirituality | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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