Virus Audience in Germany
Virus has an estimated audience of 4,782,363 people in Germany. 59.4% are female, 40.6% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Stradivarius, Škoda Kodiaq, Esra Erol, Snow White (Fables).
The average Virus fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Virus audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Virus fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 42.8 |
| Estimated audience size | 4,782,363 |
Audience persona
The typical Virus fan in Germany is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,831,434 | 1.75× |
| Bayern | 697,422 | 0.91× |
| Baden-Württemberg | 560,426 | 0.86× |
| Niedersachsen | 453,929 | 0.98× |
| Hessen | 347,479 | 0.95× |
| Sachsen | 246,911 | 1.05× |
| Rheinland-Pfalz | 232,594 | 0.97× |
| Berlin | 194,483 | 0.91× |
| Schleswig-Holstein | 157,392 | 0.92× |
| Brandenburg | 149,690 | 1.01× |
| Sachsen-Anhalt | 126,308 | 1.02× |
| Thüringen | 118,916 | 0.98× |
| Hamburg | 106,349 | 0.98× |
| Mecklenburg-Vorpommern | 91,633 | 1× |
| Saarland | 49,797 | 0.85× |
| Bremen | 35,365 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.15× | Cars & Mobility |
| Esra Erol | 5.31× | Movies & TV |
| Snow White (Fables) | 2.05× | Literature |
| Israel | 1.53× | Travel & Leisure |
| Este, Veneto | 1.92× | Travel & Leisure |
| Samanyolu Haber | 3.44× | Movies & TV |
| Volvo V60 | 3.56× | Cars & Mobility |
| Corfu (regional unit) | 1.99× | Travel & Leisure |
| Homesteading | 3.84× | Home & Garden |
| Medieval fantasy | 6.23× | Literature |
| Home Delivery | 1.51× | Food & Beverages |
| Zagreb | 2.12× | Travel & Leisure |
| The Hunt (2012 film) | 2.31× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.25× | Music & Radio |
| Emperor Entertainment Group | 1.74× | Business & Career |
| Solo climbing | 1.82× | Sports |
| Figure painting (hobby) | 1.8× | Arts & Culture |
| Manado | 12.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.24 |
| Sports Activity | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.12 |
| Mindfulness | BALANCE | 1.1 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
See Virus audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Virus have in Germany?
Virus has an estimated audience of 4,782,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Virus fans?
59.4% of Virus fans are female, 40.6% are male, with an average age of 42.8 years.
Which brands do Virus fans like most?
Virus fans show strongest brand affinity for Kieser Training (14.62×), Stradivarius (1.97×), and Škoda Kodiaq (2.15×) over the country average.
Where do Virus fans live in Germany?
Virus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,831,434), Bayern (reach 697,422), and Baden-Württemberg (reach 560,426). These three regions account for the largest share of the active audience.
What other brands do Virus fans also like?
Beyond Virus itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.15×), Esra Erol (5.31×), and Snow White (Fables) (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.