A data profile of the people who buy, follow and care about Virus in France — modelled from more than twelve digital signal sources. Virus has an estimated audience of 3,713,028 people in France.
The average Virus fan in France is 43.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Ouest France, Canada, Microsoft Edge, with strongest over-indexing on Ouest France (1.71× the country average).
Demographically, the Virus audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Virus fan in France is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Ouest France.
The key figures that characterise the Virus profile in France.
58.2% are female, 41.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.9 |
| Estimated audience size | 3,713,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Virus audience comes from France.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
Where the Virus audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.30× | |
| 02 | Hauts-de-France | ~400K | 1.13× | |
| 03 | Grand Est | ~300K | 1.11× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.08× | |
| 05 | Provence-Alpes-Côte d'Azur | ~300K | 1.06× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 1.03× | |
| 07 | Nouvelle-Aquitaine | ~300K | 1.00× | |
| 08 | Centre-Val de Loire | ~100K | 0.97× | |
| 09 | Occitanie | ~300K | 0.96× | |
| 10 | Pays de la Loire | ~200K | 0.89× | |
| 11 | Brittany | ~200K | 0.89× | |
| 12 | Normandy | ~200K | 0.88× | |
| 13 | Corsica | ~10K | 0.81× |
The strongest cross-interests of the Virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Edge | Technology & Electronics | 22.12× | ||
| 02 | Bitdefender | Technology & Electronics | 12.92× | ||
| 03 | Permanent residency | Business & Career | 3.00× | ||
| 04 | Tinder | Internet & Social Media | 3.00× | ||
| 05 | Genetics | Kids & Family | 2.99× | ||
| 06 | Political science | Business & Career | 2.49× | ||
| 07 | Viral video | Internet & Social Media | 2.48× | ||
| 08 | Canada | Travel & Leisure | 2.22× | ||
| 09 | Center Parcs | Travel & Leisure | 2.01× | ||
| 10 | TotalEnergies | Cars & Mobility | 2.00× | ||
| 11 | Real property | Home & Garden | 1.96× | ||
| 12 | Emmanuel Macron | Politics & Society | 1.95× | ||
| 13 | Indeed.com | Business & Career | 1.90× | ||
| 14 | Midi Libre | News | 1.88× | ||
| 15 | Internet & Social Media | 1.76× | |||
| 16 | Ouest France | News | 1.71× | ||
| 17 | Ouest-France | News | 1.64× | ||
| 18 | Politics | Politics & Society | 1.51× | ||
| 19 | Google Maps | Internet & Social Media | 1.51× | ||
| 20 | France Info | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.91× | |
| Mindfulness | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.79× |
Virus has an estimated audience of 3,713,028 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.2% of Virus fans are female, 41.8% are male, with an average age of 43.9 years.
Virus fans show strongest brand affinity for Ouest France (1.71×), Canada (2.22×), and Microsoft Edge (22.12×) over the country average.
Virus fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Virus itself, the audience over-indexes on Canada (2.22×), Microsoft Edge (22.12×), Real property (1.96×), and Bitdefender (12.92×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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