A data profile of the people who buy, follow and care about Virus in United Kingdom — modelled from more than twelve digital signal sources. Virus has an estimated audience of 5,970,158 people in United Kingdom.
The average Virus fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (3.68× the country average).
Demographically, the Virus audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Virus fan in United Kingdom is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Virus profile in United Kingdom.
63.1% are female, 36.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 43.5 |
| Estimated audience size | 5,970,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Virus audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
Where the Virus audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.86× | |
| 02 | England | ~4.5M | 1.78× | |
| 03 | Northern Ireland | ~300K | 1.63× | |
| 04 | Scotland | ~800K | 1.46× | |
| 05 | West Midlands | ~200K | 0.94× | |
| 06 | Yorkshire and the Humber | ~400K | 0.84× | |
| 07 | East of England | ~400K | 0.73× | |
| 08 | North East | ~200K | 0.67× | |
| 09 | South East | ~500K | 0.66× | |
| 10 | South West | ~300K | 0.59× | |
| 11 | East Midlands | ~200K | 0.55× | |
| 12 | North West | ~200K | 0.37× |
The strongest cross-interests of the Virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.68× | ||
| 02 | Adoption | Kids & Family | 3.41× | ||
| 03 | Sketch comedy | Movies & TV | 3.12× | ||
| 04 | Satire | Literature | 2.74× | ||
| 05 | Esso | Cars & Mobility | 2.65× | ||
| 06 | Risk management | Business & Career | 2.62× | ||
| 07 | Refrigerator | Home & Garden | 2.39× | ||
| 08 | Dentistry | Business & Career | 2.27× | ||
| 09 | Hobby | Home & Garden | 2.24× | ||
| 10 | Mother's Day | Kids & Family | 2.24× | ||
| 11 | William Hill (bookmaker) | Games | 2.18× | ||
| 12 | Mobile home | Cars & Mobility | 2.16× | ||
| 13 | Volunteering | Politics & Society | 2.06× | ||
| 14 | Betfair | Games | 2.05× | ||
| 15 | Internet & Social Media | 1.88× | |||
| 16 | Genetics | Kids & Family | 1.83× | ||
| 17 | Politics | Politics & Society | 1.80× | ||
| 18 | Aldi | Shopping | 1.77× | ||
| 19 | Distilled beverage | Food & Beverages | 1.76× | ||
| 20 | Kitchen | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.24× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.74× |
Virus has an estimated audience of 5,970,158 people in United Kingdom, concentrated in England and Scotland.
63.1% of Virus fans are female, 36.9% are male, with an average age of 43.5 years.
Virus fans show strongest brand affinity for Wikipedia (3.68×), Hobby (2.24×), and William Hill (bookmaker) (2.18×) over the country average.
Virus fans in United Kingdom are most concentrated in England (reach ~4.5M), Scotland (reach ~800K), and Wales (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Virus itself, the audience over-indexes on Hobby (2.24×), William Hill (bookmaker) (2.18×), Esso (2.65×), and Politics (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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