A data profile of the people who buy, follow and care about Virus in Spain — modelled from more than twelve digital signal sources. Virus has an estimated audience of 4,005,498 people in Spain.
Virus has an estimated audience of 4,005,498 people in Spain. 59.3% are female, 40.7% are male, average age 46.1. Top brand affinities: WhatsApp, Iberia (airline), Satire, IBEX 35, Aldi.
Top brand affinities include WhatsApp, Iberia (airline), Satire, with strongest over-indexing on WhatsApp (3.09× the country average).
Demographically, the Virus audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Virus fan in Spain is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Virus profile in Spain.
59.3% are female, 40.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 46.1 |
| Estimated audience size | 4,005,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Virus audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
The strongest cross-interests of the Virus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.89× | ||
| 02 | Group buying | Shopping | 5.01× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.96× | ||
| 04 | Betfair | Games | 3.49× | ||
| 05 | Refrigerator | Home & Garden | 3.30× | ||
| 06 | Volunteering | Politics & Society | 3.24× | ||
| 07 | Internet & Social Media | 3.09× | |||
| 08 | Viral video | Internet & Social Media | 2.88× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.84× | ||
| 10 | Distilled beverage | Food & Beverages | 2.53× | ||
| 11 | IBEX 35 | Business & Career | 2.46× | ||
| 12 | Mango | Shopping | 2.41× | ||
| 13 | Preventive healthcare | Health | 2.40× | ||
| 14 | Julio Iglesias | Music & Radio | 2.38× | ||
| 15 | Badoo | Internet & Social Media | 2.36× | ||
| 16 | Genetics | Kids & Family | 2.36× | ||
| 17 | Aldi | Shopping | 2.29× | ||
| 18 | TripAdvisor | Travel & Leisure | 2.23× | ||
| 19 | Caixabank | Business & Career | 2.22× | ||
| 20 | MSN | News | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Spirituality | BALANCE | 1.51× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.81× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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