A data profile of the people who buy, follow and care about Viral video in Spain — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 3,101,466 people in Spain.
The average Viral video fan in Spain is 43.7 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Video hosting service, DIRECTV Sports, El Mundo Deportivo (newspaper), with strongest over-indexing on Video hosting service (3.86× the country average).
Demographically, the Viral video audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Viral video fan in Spain is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Video hosting service.
The key figures that characterise the Viral video profile in Spain.
43.2% are female, 56.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 43.7 |
| Estimated audience size | 3,101,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Viral video audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~700K | 1.41× | |
| 02 | La Rioja | ~20K | 1.07× | |
| 03 | Catalonia | ~600K | 1.06× | |
| 04 | Cantabria | ~40K | 1.04× | |
| 05 | Comunidad Valenciana | ~400K | 1.02× | |
| 06 | Castilla-La Mancha | ~100K | 1.02× | |
| 07 | Navarre | ~40K | 1.01× | |
| 08 | Region of Murcia | ~100K | 1.00× | |
| 09 | Aragon | ~80K | 1.00× | |
| 10 | Extremadura | ~70K | 1.00× | |
| 11 | Principality of Asturias | ~70K | 0.97× | |
| 12 | Castile and León | ~100K | 0.94× | |
| 13 | Balearic Islands | ~80K | 0.94× | |
| 14 | Andalusia | ~600K | 0.93× | |
| 15 | Canary Islands | ~100K | 0.92× | |
| 16 | Galicia | ~100K | 0.89× | |
| 17 | Basque Autonomous Country | ~100K | 0.89× |
The strongest cross-interests of the Viral video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video hosting service | Technology & Electronics | 3.86× | ||
| 02 | Humorism | Literature | 3.36× | ||
| 03 | Television station | Movies & TV | 3.23× | ||
| 04 | Virus | Health | 2.88× | ||
| 05 | Digital television | Movies & TV | 2.86× | ||
| 06 | Man | Kids & Family | 2.53× | ||
| 07 | Laughter | Movies & TV | 2.29× | ||
| 08 | El Comercio (Ecuador) | News | 2.28× | ||
| 09 | El Mundo Deportivo (newspaper) | News | 2.17× | ||
| 10 | Broadcasting | Movies & TV | 1.97× | ||
| 11 | Digital media | Business & Career | 1.92× | ||
| 12 | Humour | Literature | 1.86× | ||
| 13 | IBEX 35 | Business & Career | 1.81× | ||
| 14 | La Caixa | Business & Career | 1.80× | ||
| 15 | Marca (newspaper) | News | 1.79× | ||
| 16 | DIRECTV Sports | Movies & TV | 1.76× | ||
| 17 | X | Internet & Social Media | 1.69× | ||
| 18 | Telecommunication | Technology & Electronics | 1.63× | ||
| 19 | Current events | Arts & Culture | 1.61× | ||
| 20 | Video | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.49× | |
| Spirituality | BALANCE | 1.46× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.77× |
Viral video has an estimated audience of 3,101,466 people in Spain, concentrated in Community of Madrid and Catalonia.
43.2% of Viral video fans are female, 56.8% are male, with an average age of 43.7 years.
Viral video fans show strongest brand affinity for Video hosting service (3.86×), DIRECTV Sports (1.76×), and El Mundo Deportivo (newspaper) (2.17×) over the country average.
Viral video fans in Spain are most concentrated in Community of Madrid (reach ~700K), Catalonia (reach ~600K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Viral video itself, the audience over-indexes on DIRECTV Sports (1.76×), El Mundo Deportivo (newspaper) (2.17×), Digital television (2.86×), and Humour (1.86×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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