A data profile of the people who buy, follow and care about Viral video in Canada — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 4,825,395 people in Canada.
The average Viral video fan in Canada is 40.1 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, New Brunswick.
The key figures that characterise the Viral video profile in Canada.
47.0% are female, 53.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 40.1 |
| Estimated audience size | 4,825,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Viral video audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.74× | |
| 02 | New Brunswick | ~100K | 0.99× | |
| 03 | Ontario | ~1.5M | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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