Instant messaging Audience in Canada
Instant messaging has an estimated audience of 5,392,319 people in Canada. 51.7% are female, 48.3% are male, average age 36.1. Top regions: Ontario, Quebec, British Columbia.
The average Instant messaging fan in Canada is 36.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Instant messaging fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 36.1 |
| Estimated audience size | 5,392,319 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,273,720 | 1.01× |
| Quebec | 1,092,006 | 0.85× |
| British Columbia | 777,379 | 0.96× |
| Alberta | 622,629 | 0.94× |
| Manitoba | 196,224 | 0.97× |
| Saskatchewan | 171,499 | 1.0× |
| Nova Scotia | 159,287 | 0.99× |
| New Brunswick | 128,793 | 1.03× |
| Newfoundland and Labrador | 90,037 | 1.1× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
See Instant messaging audiences in other countries
- Instant messaging — Germany
- Instant messaging — United States
- Instant messaging — United Kingdom
- Instant messaging — France
- Instant messaging — Italy
- Instant messaging — Spain
- Instant messaging — Brazil
- Instant messaging — Japan
- Instant messaging — South Korea
- Instant messaging — India
- Instant messaging — Mexico
More Content type audiences in Canada
- Meme (6,482,125)
- Internet meme (4,847,235)
- Viral video (4,825,395)
- Internet celebrity (2,544,769)
- Funny Videos (1,799,432)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.