Virus Audience in Mexico
Virus has an estimated audience of 4,995,635 people in Mexico. 53.4% are female, 46.6% are male, average age 32.6. Top regions: Distrito Federal, State of Mexico, Puebla. Top brand affinities: MSN, Mobile payment, Catholic Church, Puma, Banana.
The average Virus fan in Mexico is 32.6 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Puebla. Top brand affinities include MSN, Mobile payment, Catholic Church, with strongest over-indexing on MSN (3.89× the country average). Demographically, the Virus audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Virus fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 32.6 |
| Estimated audience size | 4,995,635 |
Audience persona
The typical Virus fan in Mexico is balanced, around 32.6 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 827,764 | 1.26× |
| State of Mexico | 660,872 | 0.96× |
| Puebla | 384,020 | 1.45× |
| Veracruz (state) | 368,801 | 1.25× |
| Jalisco | 335,188 | 0.91× |
| Guanajuato | 237,109 | 1× |
| Nuevo Leon | 219,959 | 0.73× |
| Chiapas | 206,074 | 1.38× |
| Michoacan de Ocampo | 189,437 | 1.1× |
| Guerrero | 172,458 | 1.36× |
| Oaxaca | 168,571 | 1.22× |
| Baja California | 163,924 | 0.79× |
| Chihuahua | 161,295 | 0.93× |
| Hidalgo | 159,703 | 1.32× |
| Coahuila de Zaragoza | 117,188 | 0.78× |
| Yucatan | 107,075 | 1.03× |
| Sinaloa | 104,798 | 0.79× |
| Morelos | 89,203 | 1.03× |
| Tlaxcala | 70,820 | 1.23× |
| Zacatecas | 61,952 | 0.98× |
| Durango | 59,534 | 0.86× |
| Aguascalientes | 47,044 | 0.74× |
| Nayarit | 41,585 | 0.86× |
| Campeche | 38,403 | 1.01× |
| Baja California Sur | 22,274 | 0.56× |
| Colima | 18,581 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.89× | News |
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 2.88× | Politics & Society |
| Puma | 2.52× | Fashion & Accessoires |
| Banana | 2.85× | Food & Beverages |
| Sarcasm | 2.75× | Politics & Society |
| Travel agency | 2.69× | Travel & Leisure |
| Anti-aging cream | 3.29× | Beauty & Wellness |
| Pedro Pascal | 2.61× | Movies & TV |
| Local news | 4.84× | News |
| Game consoles | 1.98× | Technology & Electronics |
| TikTok | 1.52× | Internet & Social Media |
| El País | 2.71× | News |
| Radio | 1.89× | Technology & Electronics |
| Single malt whisky | 7.12× | Food & Beverages |
| Art jewelry | 2.69× | Fashion & Accessoires |
| George Clooney | 5.84× | Movies & TV |
| Freeware | 2.41× | Technology & Electronics |
| AutoZone | 1.54× | Cars & Mobility |
| Skin care | 1.9× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.5 |
| Luxury Orientation | PREMIUM | 2.04 |
| Career Orientation | POWER | 1.76 |
| Urban Lifestyle | OPEN | 1.57 |
| Travelling | THRILL | 1.53 |
| Spirituality | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 5.2% |
| Brazil | 3.9% |
See Virus audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Virus have in Mexico?
Virus has an estimated audience of 4,995,635 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Virus fans?
53.4% of Virus fans are female, 46.6% are male, with an average age of 32.6 years.
Which brands do Virus fans like most?
Virus fans show strongest brand affinity for MSN (3.89×), Mobile payment (5.93×), and Catholic Church (2.88×) over the country average.
Where do Virus fans live in Mexico?
Virus fans in Mexico are most concentrated in Distrito Federal (reach 827,764), State of Mexico (reach 660,872), and Puebla (reach 384,020). These three regions account for the largest share of the active audience.
What other brands do Virus fans also like?
Beyond Virus itself, the audience over-indexes on Mobile payment (5.93×), Catholic Church (2.88×), Puma (2.52×), and Banana (2.85×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Virus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.