A data profile of the people who buy, follow and care about FIFA World Cup in Norway — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 1,349,479 people in Norway.
FIFA World Cup has an estimated audience of 1,349,479 people in Norway. 22.7% are female, 77.3% are male, average age 38.7. Top brand affinities: Eliteserien, Manchester United F.C., NAV, Premier League, Liverpool F.C..
Top brand affinities include Eliteserien, Manchester United F.C., NAV, with strongest over-indexing on Eliteserien (2.63× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical FIFA World Cup fan in Norway is more male, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for Eliteserien.
The key figures that characterise the FIFA World Cup profile in Norway.
22.7% are female, 77.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 38.7 |
| Estimated audience size | 1,349,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide FIFA World Cup audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgil van Dijk | Sports | 10.11× | ||
| 02 | Aston Villa F.C. | Sports | 8.22× | ||
| 03 | Leicester City F.C. | Sports | 8.02× | ||
| 04 | A.C. Milan | Sports | 4.44× | ||
| 05 | UEFA Europa League | Sports | 4.24× | ||
| 06 | Manchester City F.C. | Sports | 3.86× | ||
| 07 | Chelsea F.C. | Sports | 3.79× | ||
| 08 | Tippeligaen | Sports | 3.54× | ||
| 09 | Manchester United F.C. | Sports | 3.50× | ||
| 10 | Premier League | Sports | 3.48× | ||
| 11 | UEFA Champions League | Sports | 3.27× | ||
| 12 | Arsenal F.C. | Sports | 3.27× | ||
| 13 | Real Madrid C.F. | Sports | 3.01× | ||
| 14 | Liverpool F.C. | Sports | 2.99× | ||
| 15 | Eliteserien | Sports | 2.63× | ||
| 16 | Soccer | Sports | 2.23× | ||
| 17 | Italy | Travel & Leisure | 2.04× | ||
| 18 | Oslo | Travel & Leisure | 1.88× | ||
| 19 | Money | Business & Career | 1.87× | ||
| 20 | NAV | Music & Radio | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.28× | |
| Travelling | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Travelling | THRILL | 0.77× | |
| Social Media Usage | JOY | 1.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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