Rascasse Audience Intelligence

X Audience in Norway

A data profile of the people who buy, follow and care about X in Norway — modelled from more than twelve digital signal sources. X has an estimated audience of 978,486 people in Norway.

#5among Social media in Norway#34among Website / Newspaper / Magazine in Norway#11in Internet & Social Media

X has an estimated audience of 978,486 people in Norway. 50.4% are female, 49.6% are male, average age 40.3. Top brand affinities: G.O, Freeware, Charlotte Tilbury, Tumblr, COS.

Top brand affinities include G.O, Freeware, Charlotte Tilbury, with strongest over-indexing on G.O (2.1× the country average).

Demographically, the X audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.

The typical X fan in Norway is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for G.O.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the X profile in Norway.

Audience size
978K
in Norway
Gender
50.4%♀
49.6% male
Age
40.3
average years
Country rank
#292
Website / Newspaper / Magazine in Norway
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of X

50.4% are female, 49.6% are male, average age 40.3.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for X audience in Norway
MetricValue
Female50.4%
Male49.6%
Average age40.3
Estimated audience size978,486
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the X audience in Norway
Age bracketShare%
16-1917%
20-2920%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

0.1%

of the worldwide X audience comes from Norway.

Worldwide audience distribution share by country for X
CountryShare
United States16.6%
China7.4%
United Kingdom3.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X audience
#·InterestCategoryAffinity×
01Charlotte TilburyBeauty & Wellness2.93×
02Origins (cosmetics)Beauty & Wellness2.90×
03Bobbi BrownBeauty & Wellness2.62×
04ShiseidoBeauty & Wellness2.39×
05And Other StoriesShopping2.24×
06Kiehl'sBeauty & Wellness2.17×
07G.OTechnology & Electronics2.10×
08TumblrInternet & Social Media2.08×
09GarnierBeauty & Wellness2.05×
10Funny PicturesInternet & Social Media2.03×
11FreewareTechnology & Electronics2.01×
12SelfridgesShopping2.01×
13COSShopping1.95×
14Dr. MartensFashion & Accessoires1.82×
15Romper suitFashion & Accessoires1.76×
16ERGO BabyKids & Family1.75×
17Child safety seatKids & Family1.71×
18BassinetKids & Family1.65×
19BodysuitFashion & Accessoires1.62×
20Diaper bagKids & Family1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Social Media UsageJOY0.89×
TravellingTHRILL0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.80×
Social Media UsageJOY0.89×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Appendix

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More Social media audiences in Norway

See X audiences in other countries

How to read this data

Audience size is the estimated number of people in Norway who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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